Top Things To Do In Seoul

Tailoring each experience to your wishes by locals who love their city

Trendy locals walking along a busy street in Seoul

Top things to do in Seoul

From exploring cool neighborhoods to eating with the locals to seeing iconic sites, these are some of our favorite experiences

Ultimate Korean food experience
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Seoul Ultimate Korean food experience

Taste your way through 6-8 authentic Korean street foods, from savory dakkochi skewers to spicy topokki rice cakes, on a culinary journey with a local

$193 per person

4 hours

  • (50)

Historic Seoul: explore Bukchon Hanok Village
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Seoul Historic Seoul: explore Bukchon Hanok Village

Hanoks, secret courtyards and Changdeokgung Palace.

$200 per person

6 hours

  • (72)

The vibrant market culture of Seoul
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Seoul The vibrant market culture of Seoul

Dive into the vibrant market culture of Seoul, where street stalls and shopping centers abound with local goods, street food, and unique treasures

$138 per person

4 hours

  • (33)

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul
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Seoul Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

$107 per person

3 hours

  • (98)

Seoul Your Way: A Personalized 4-Hour Exploration
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Seoul Seoul Your Way: A Personalized 4-Hour Exploration

A four-hour private walk tailored to your pace and interests, blending historic charm, modern energy, and local favorites

$138 per person

4 hours

  • (411)

A night in Seoul with a local
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Seoul A night in Seoul with a local

Explore Seoul after dark, guided by a local! Discover incredible city views along the Han River or mingle with the locals at a bar; it's up to you!

$147.5 per person

3 hours

  • (32)

Hiking Seoul
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Seoul Hiking Seoul

From breathtaking views of the city to peaceful temples on summits, join your host on an adventure through the stunning landscape of vibrant Seoul

$262 per person

8 hours

  • (61)

Experience the pulse of Seoul's cultural scene at Insadong
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Seoul Experience the pulse of Seoul's cultural scene at Insadong

Explore Seoul's most exciting neighborhood! Stroll through winding streets discovering traditional crafts, charming boutiques and beautiful temples

$107 per person

3 hours

  • (70)

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Trendy locals walking along a busy street in Seoul

Wondering what to do in Seoul?

With contemporary and traditional roots visibly intertwined, Seoul is a city that unites the past and present like few places on earth, offering countless things to do. Twenty-four hours a day, the city is a place of nonstop entertainment that reflects not only Korean history and culture but all the attractions of an ultra-modern metropolis. Ancient temples, shrines, and traditional gardens give a glimpse into Seoul’s storied past and peaceful legacy, while inner-city alleyways flanked by neon-lit skyscrapers, tech start-ups, and fashion-forward boutiques paint the picture of a city with one foot firmly in the future. The best things to do in Seoul span centuries.

Meet some of our Seoul local hosts

Photographer capturing moments in Seoul

Past meets present

In Seoul, the relationship between old and new South Korea is starkly evident wherever you look. Old-school street markets are flanked by brightly-lit beauty stores, humble restaurants serving spicy Korean soul food hold their own alongside chic international eateries, and Joseon Dynasty-era hanok houses exist in the shadow of skyscrapers. The things to do in Seoul celebrate both these sides of the city’s cultural coin. Whether you stroll through ancient temples in a traditional hanbok dress or shop for K-beauty products in a store blasting K-Pop, you’ll find the spirit of Seoul.

A typical food stall in Seoul serving locals traditional food

Fantastic food

Delicious Korean cuisine has rapidly gained popularity, and there’s nowhere in the world that does it better than Seoul. Between the city’s convenience stores, retro markets, mom-and-pop restaurants, street food stalls, and sophisticated eateries, it’s impossible to run out of things to do in Seoul. You’ll find local delicacies, from kimchi soup to tteokbokki (sticky rice cakes coated in a spicy sauce), at the oldest market in Korea, and entire streets dedicated to a single dish. Don’t be surprised if the foodie things to do in Seoul are the things that have you planning your second trip.

A typical street view of Seoul at night

Seoul after sunset

When night falls, there’s no lack of things to do in Seoul. The city is brimming with upmarket cocktail lounges, gritty dive bars, live jazz clubs, and coffee shops staying open ‘til late. If you’re into the clubbing scene, you won’t be disappointed, but there are plenty of low-key ways to spend your time. Fuel up with bar snacks and a few shots of soju before belting out tunes at a self-service karaoke noraebang, hanging out at the Han river, or shopping for trendy clothes at a late-night boutique in glitzy Gangnam. The things to do in Seoul at night are as diverse as they are thrilling.

Seoul travel tips and inspiration from our Travel Magazine

Find essential city info, travel tips and the best things to do in Seoul and around the world recommended by our local hosts

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Latest reviews from our guests

    Bergen was an excellent guide; very knowledgeable of Seoul and its history. Highly recommend!

    24 August 2026

    Whitney P

    Kevin was flexible to our requests, previous experiences and adapted fully to the restrictions imposed by the public holiday. He was polite, considerate and a very interesting. We learnt a lot and felt very comfortable in his presence. His English was excellent.

    21 August 2026

    Jody M

    Maeri was an amazing guide around Seoul! She tailored our experience to us and our interests, and kept in mind the weather as it was very hot. Thank you Maeri for a wonderful day in Seoul! I would recommend this tour to anyone coming to Seoul!

    11 August 2026

    Anna K

    We had the absolute pleasure of having GJ, Won Jee Eun as our tour guide in Seoul today, and she was truly outstanding. From the moment the tour began, she was warm, professional, incredibly patient, and genuinely passionate about sharing her knowledge. Her English was excellent, making every explanation clear and easy to understand. She took the time to answer every question thoroughly and never made anyone feel rushed, which made the entire experience relaxed, enjoyable, and engaging. She was also very attentive to our well-being, especially on a very warm day, regularly checking in to make sure everyone was comfortable and hydrated, and thoughtfully giving us little breaks in between so we could rest and not feel tired or exhausted. What really made the day special was the way she brought Korea to life. She didn’t just show us the sights; she shared the country’s fascinating history, traditions, customs, and local culture in such an interesting and memorable way that we learned far more than we ever expected. Her enthusiasm and storytelling kept us captivated throughout the tour, and the well-timed pauses and breaks she included made it easy for us to fully enjoy each experience without feeling overwhelmed. Without a doubt, she is one of the very best tour guides we have ever had anywhere in the world, and we would highly recommend her to anyone visiting Seoul. She is a real credit to your company, and we are extremely grateful for such an unforgettable experience.

    6 August 2026

    Ashik S

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