In modern-day Seoul, the past collides with the present creating a unique fusion of tradition and technology. You’ll get the chance to explore both sides of the coin with the pop-culture-driven high-life in Gangnam, where South Korea’s rich and famous strut their stuff, and the rich history of Bukchon Hanok Village, where ancient Korean culture has been frozen in time in a living museum.

Your guide could lead you to the areas at the heart of Seoul, like those around Jongno-3-ga Station, where fortune tellers and public parks create a uniquely South Korean atmosphere, or you could visit the outskirts of the city in Seongdong, where the banks of the Han River host the magnificent Seoul Forest. 

Follow your host’s tips and enjoy the best of traditional and modern Seoul in areas like Songpa, where hundreds of public parks pepper the urban landscape in the shadow of the colossal Lotte World Tower. You’ll also discover hidden gems like Sangsu, Seoul’s hipster hangout, where an array of trendy haunts like Jebi Dabang attract the city’s artists and intellectuals with live music and 70s nostalgia.

West of the iconic Gyeongbok Palace, you’ll find Seochon, an area rich in Korean culture, history, and the organized chaos of Tongin Market, where you can dig into authentic street food like sweet hodduk pancakes and spicy kimchi-ppang pork dumplings, washed down with traditional soju liquor. Who could say no to that?