
Explore Seoul's most exciting neighborhood! Stroll through winding streets discovering traditional crafts, charming boutiques and beautiful temples
Here’s everything you need to know before your day unfolds.
Welcome to Insadong - a neighborhood permeated with everything artistic, eclectic and creative.
You’ll explore with one of our Seoul hosts, flitting between traditional tea houses and even more traditional porcelain and stationery shops - Insadong is actually known across Korea as the spiritual home of traditional crafts and antiques.
It’s been an artist’s neighborhood for centuries, actually. Stroll along its largest street, Insadong-gil, with your host and see street vendors throwing together mind-boggling dishes like ‘dragon's beard candy - you’ll want to try it!
Pop into a stationary store and discover ancient writing techniques; stop by Jogyesa Temple and try to choose which of the 100 art galleries you’d like to visit.
We’d recommend a stop by Ssamziegil, a market/mall hybrid - quirky, right? - where you’ll find 70 independent shops selling the works of Korean artists and craftspeople.
After all of that, you might need a break, and a traditional tea ceremony sounds like just the thing.
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Andrew was very funny and informative. He asked us for input and gave us a tentative itinerary the day before we met, which made us feel taken care of and prepared for the tour.
Show moreOur recent trip to Seoul South Korea was made extra special by booking a private tour with City Unscripted. Because we had a limited time to see the highlights of Seoul, we chose to do a tour focusing on Art and Food. We were fortunate enough to be paired with our guide Andrew. It is always refreshing to be paired with a guide who is both knowledgeable and engaging. Andrew had a keen sense of what we wanted to see and exactly how best to navigate the city with the tight schedule we had to keep. With Andrew as our guide and mentor, we learned many important details about how to get around the city, where to see the best Art, and best of all, where to find the best food in the marketplaces. I highly recommend the Private tour of Seoul and I strongly advise you to ask for Andrew as your guide, you won't be disappointed. Andrew speaks multiple languages fluently and made everything a breeze. We hope to return to Seoul again soon and we look forward to seeing our friend Andrew for another adventure in the city. Joseph
Show morePaul is an excellent tour guide. He was already in the lobby when we came down to meet him. We wanted to take pictures in the traditional dress so he brought us to a very nice hanbok rental. We then walked over to the palace and had several pictures taken.. Afterwords we went to the Namendem Market for a short while.
Show moreLoved how knowledgeable GJ was. She crafted a tour based on what we like and taught us history!
Show moreAnd only a short two hours, we would learned a lot about Seoul, the history of South Korea and checked out many shopping/eating sites. This is a very tourist, friendly city and I wish we could’ve stayed longer.
Show moreThis personalized tour exceeded all expectations! We visited iconic spots like Gyeongbokgung Palace, Bukchon Hanok Village, and Jogyesa Temple—each brought to life by our fantastic guide, who was not only friendly and welcoming but also incredibly knowledgeable. Her insights added so much depth to each location, and she made sure the experience felt tailored just for us. What made the tour extra special were the hidden gems she introduced us to—places we never would have discovered on our own. She really took the time to show us both the highlights and the local secrets. This included finding the “cookies” with the circle, square, triangle, and umbrella shapes from Squid Games. We ended the tour at a bustling local market, where she kindly helped us order lunch before saying goodbye. A perfect blend of culture, history, and local flavor—highly recommended!
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