Your San Francisco,
from the very first moment

Private experiences with a local host matched to your interests - designed to help you find what matters most & make more of your time in San Francisco.

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Browse our premium experiences based on your interests.

Kickstart your trip to San Francisco City Essentials
San Francisco

Kickstart your trip to San Francisco

5 (41)
3 hours
From   $115   per person
See details

Hilly streets, food truck eats and not a tourist trap in sight.

See San Francisco on your business trip City Essentials
San Francisco

See San Francisco on your business trip

5 (52)
3 hours
From   $115   per person
See details

Food trucks, the Golden Gate and rooftop cocktails - this is no boring business trip!

City Essentials
San Francisco

San Francisco trip planning video call

5 (63)
30-90 minutes
From   $25   per person
See details

Video chat or email with a local to plan your perfect trip or get answers to all your questions

Full day in San Francisco with a local Icons & Secrets
San Francisco

Full day in San Francisco with a local

5 (30)
8 hours
From   $265   per person
See details

Pier 39, vintage cable cars and food truck tacos.

Half day in San Francisco with a local Icons & Secrets
San Francisco

Half day in San Francisco with a local

5 (38)
4 hours
From   $145   per person
See details

Hiking through rugged beauty, historic neighborhoods and snacks from food trucks

Explore the hip Mission district Icons & Secrets
San Francisco

Explore the hip Mission district

5 (33)
4 hours
From   $145   per person
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Larger than life street art, fusion food from food trucks and a loud (and proud) character.

Must see San Francisco with a local Icons & Secrets
San Francisco

Must see San Francisco with a local

5 (31)
7 hours
From   $235   per person
See details

Rugged coastal hikes, fresh seafood and pier hopping (there’s more than Pier 39, you know).

Family day in San Francisco with a local Icons & Secrets
San Francisco

Family day in San Francisco with a local

5 (32)
4 hours
From   $145   per person
See details

Belly-flopping sea lions, a game of frisbee golf, vintage trams and maybe an artisanal doughnut.

Vista Point to Land’s End Icons & Secrets
San Francisco

Vista Point to Land’s End

5 (33)
3 hours
From   $142.5   per person
See details

Rugged coastlines, a secret, alternative trail and a surprising nudist beach (this one’s optional).

Ultimate San Francisco food experience The Culinary Scene
San Francisco

Ultimate San Francisco food experience

5 (41)
3 hours
From   $172.5   per person
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Dim Sum, Little Italy and your fortune foretold.

Wine tasting in San Francisco The Culinary Scene
San Francisco

Wine tasting in San Francisco

5 (34)
3 hours
From   $217.5   per person
See details

Napa Valley, charcuterie and all things red, white and Zinfandel rosé.

A night in San Francisco with a local The Culinary Scene
San Francisco

A night in San Francisco with a local

5 (34)
3 hours
From   $140   per person
See details

Sundowners overlooking the city, rooftop bar hopping and night market feasting.

How Personalization Works

Every experience is private and tailored to you. Here’s how it works.

Choose a flexible experience

Whether it’s the must-sees or the unexpected, your day is designed around what matters to you.

Tell us what you’re into

Love food? Culture? Quiet streets? We’ll shape the day around what you’re curious to discover.

Meet your host and shape your day

Our hosts share stories, not scripts; it’s like exploring a city with someone who truly lives it.

More than 27,514 5-star reviews and counting

27,514+ 5-Star Reviews and Counting

Trusted and recommended by travelers worldwide.

recommended by 99% of travelers on google
recommended by 99% of travelers on tripadvisor

Hi, I’m Maria

San Francisco
4.9 (29)

I’m a San Francisco native who has traveled extensively, yet always enjoy coming home. I love our diversity, enjoy our food & public art, and that there’s a beautiful park within 10 minutes of every resident. This is a very special place to call home, and I'd be delighted in sharing all that I know with you on your next trip!

Here’s how I can help make your experience unique.

Languages I speak

  • English
Erica
Maria was very knowledgeable, kind, and patient. We loved our day with her! — Erica , San Francisco

Hi, I’m Kathy

San Francisco
5.0 (11)

Living in San Francisco for over 30 years, I’m fully immersed in the city’s European-style lifestyle - walking its beautiful turn-of-the-century neighborhoods, visiting local shops, cafés and farmers markets. I love revealing the sights, sounds, and stories that make San Francisco so unique, from its most iconic landmarks to its best-kept secrets. Whether admiring the bay from the perfect hilltop or uncovering a hidden gem tucked between neighborhoods, I specialize in creating customized, memorable excursions that reflect each guest’s tastes and interests.

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m John

San Francisco
5.0 (6)

I’m lucky to always be surrounded by the breathtaking sights of the city and the calming influence of nature. One of my favorite things about San Francisco is its rich history and diverse neighborhoods. From the bustling streets of Chinatown to the old-world charm of North Beach, I know the stories and secrets that make these areas so special. Whether you’re a history buff curious about The City’s storied past or a traveler eager to discover local haunts, I’ll tailor your experience to match your interests. San Francisco’s mix of iconic landmarks and hidden gems makes it a place you’ll want to visit again and again. Let’s make your San Francisco visit unforgettable! If you're ready to discover both the famous and hidden sides of Naples, I'm here to show you!

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m Michael

San Francisco
3.7 (3)

Late-night museum events, pop-up art installations, and concerts are my favorite ways to connect with the city’s creative pulse. You might also find me wandering through Golden Gate Park or discovering hidden gems at art fairs and thrift shops. Whether it’s local bands, craft studios, or foodie hotspots, I’m always up for an adventure that reveals another side of San Francisco. From iconic landmarks to underground music scenes, I know where to find the city’s best-kept secrets and most breathtaking views. Whether you’re into scenic hikes, cultural deep dives, or exploring the city’s vibrant nightlife, I’d love to help you discover what makes San Francisco truly one of a kind.

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m David

San Francisco
5.0 (1)

I know the Presidio like the back of my hand (every trail, every story!) and I never tire of wandering Golden Gate Park, catching a summer concert, or popping into a museum. I live in the Inner Richmond and know our neighborhoods inside out - including secret spots like the gorgeous mosaic staircase east of the Legion of Honor (most locals miss it!). Whether we’re exploring historic parks or diving into the Mission’s food scene by night, I’ll make sure you see the real, unforgettable San Francisco.

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m Matt

San Francisco

My name is Matt Chatta, and I work as a tour guide for individuals, families or large groups. Even though I grew up and went to a law school in Paris France, California became quickly my adoptive states with it’s two Major cities: Los Angeles and San Francisco who became part of me and I became part of them. I’m a member of both cities tour guides organizations, and I've been leading Tours and visits for more than 20 years, mostly for Europeans and Americans, in French and English. I always try to consider visitors as friends or as family members to connect them With all visiting aspects. As far as hobbies, hiking and outdoor activities are my daily passions.

Here’s how I can help make your experience unique.

Languages I speak

  • English
  • French

Hi, I’m Joan

San Francisco

I'm Joan, your friendly local host here in San Francisco. I absolutely adore this vibrant city – the energy, the buzz, the colors – it's simply electrifying! You'll often find me exploring Marina, North Beach, Chinatown, Mission, Haight Ashbury, and of course, soaking up the beauty of Golden Gate Park. I'm a connoisseur of eateries, a dedicated people-watcher in cozy cafes, and a treasure hunter in old bookstores. Live music? Count me in! I'm your go-to gal for all things San Francisco – whether it's uncovering hidden nature spots for a hike, delving into the city's rich cultural and musical history, or simply savoring the coffee and cafe culture. So, if you're ready for an adventure filled with laughter, exploration, and a few surprises along the way, let's hit the streets of San Francisco together!

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m Rob

San Francisco

I'm Rob, your local host here in the vibrant heart of San Francisco. My appreciation for the city's rich history and the exquisite architecture runs deep. Exploring the neighborhoods is like uncovering the chapters of a captivating story. You'll often find me indulging in walks through North Beach, savoring the melodious notes of local music, and relishing the diverse culinary delights that this city has to offer. I know North Beach, Marina, and Downtown neighborhoods like the back of my hand. Whether it's uncovering hidden gems, guiding you to the best local haunts, or immersing you in the vibrant arts and culture scene, consider me your San Francisco guru. So, let's embark on an unforgettable journey through this city, and create lasting memories. San Francisco is my passion, and I can't wait to share it with you!

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m Sean

San Francisco

What I love most about this city is its incredible melting pot of cultures. From diverse foods to hearing countless languages spoken, there’s always something new to experience. The vast number of parks here is another thing I adore—there’s always a green escape waiting to be explored. I know Fisherman’s Wharf, North Beach, the Presidio, Union Square, and Nob Hill like the back of my hand, and I love showing others what makes these areas so unique. Whether it’s iconic landmarks or hidden gems, there’s always a story to share. As someone deeply interested in the city’s history and culture, I’m excited to introduce you to San Francisco’s fascinating past and vibrant present. Together, we’ll create memorable moments as you discover what makes this city truly one of a kind.

Here’s how I can help make your experience unique.

Languages I speak

  • English
  • Spanish

Hi, I’m Nate

San Francisco

I’m a proud San Franciscan with a knack for uncovering the quirky, fascinating, and delicious sides of this incredible city. I enjoy helping visitors discover just how ridiculously easy it is to escape the urban hustle. One minute you’re sipping coffee in North Beach, the next you’re marveling at ancient redwoods in Muir Woods or savoring fine wine in Napa. Nature, wildlife, and a little vino are always just a stone's throw away. Trust me, even the Golden Gate Bridge looks better when you're heading toward wine country. Whether it’s the bustling Embarcadero, the charm of Chinatown, or hidden gems tucked away in Nob Hill, I’ve got the insider scoop. Food, culture, history, and tips for conquering SF’s infamous hills—I've got you covered with a laugh or two along the way. Let’s make your Bay Area adventure unforgettable!

Here’s how I can help make your experience unique.

Languages I speak

  • English

Hi, I’m Anna

San Francisco

I’m Anna, a local host in San Francisco who’s always up for an adventure. What I love most about this city is its open-minded energy, incredible culture, and stunning natural beauty—it never get old. I know this city inside and out—from its iconic landmarks to the hidden gems that make it truly special. Think colorful murals, tucked-away staircases, and quirky neighborhood spots you won’t find in a guidebook. I spend a lot of time walking through the Haight, Mission, Castro, and beyond, always on the lookout for the next cool café, funky vintage shop, or a perfect brunch spot (because food is a serious passion!). I'm into the wellness scene, from rooftop yoga to sound baths and the best places to unwind. Whether you’re here for the must-sees or craving a local’s perspective on what makes this city magical, I’d love to share my favorite spots and stories with you!

Here’s how I can help make your experience unique.

Languages I speak

  • English
  • Spanish
Cherry blossoms decorate Osaka's skyline on a peaceful morning.
Steam rises from a sizzling okonomiyaki in Tokyo's cozy eatery.
A cheerful moment beside a historic Edinburgh landmark.
A quiet moment at Kyoto's temple under the rain.
A group enjoying a rainy stroll through Osaka’s cherry blossoms.
A couple enjoys cherry blossoms under a shared umbrella in Osaka.
A moody sky frames Kyoto's serene temple view perfectly.
Cherry blossoms frame a vibrant red temple in Kyoto.
Sharing laughs over dim sum in a cozy Hong Kong eatery.
Travellers enjoying a walk under Tokyo's cherry blossoms.
Pausing to savor local flavors in a cozy Tokyo street.
Travellers exploring historic wonders under a cloudy Tokyo sky.
Cherry blossoms framing a serene Tokyo riverside walk.
A group smiles beneath blooming cherry blossoms in Osaka.

Real Stories, Real Connections

Here is what our guests say about our hosts and creating memories

S
Satchi 10 March 2026

I love that David took me to places and suburbs I didn’t know about. The conversation was engaging as we had similar interests so felt the host was well suited to me.

J
Jack 3 November 2025

Kathy was the perfect host! We were thrilled to have had the opportunity to walk through the amazing Mission District with her. Her welcoming friendliness, love and knowledge of the city, and her thoughtful preparation made for an unforgettable experience. It is hard to pick a favorite spot because she introduced us to so many wonderful places and people we would never have found on our own. The community gardens, historic Mission, incredible chocolate-tasting, amazing murals, cultural and community centers, and finally our fantastic meal at Cubita were all rich and vibrant experiences reflecting the beauty of San Francisco. Kathy is a wonderful host for her beloved city. Many thanks Kathy and City Unscripted for a thoroughly enjoyable experience!

E
Erica 25 August 2025

Maria was very knowledgeable, kind, and patient. We loved our day with her!

K
Kathy 19 August 2025

A nice tour with Maria with great food and shared insight into the history of little Italy and Chinatown. Relaxed pace.

S
Shayla 15 July 2025

Maria was outstanding. Her knowledge of the city’s history and cuisine was amazing. She really brought the heart of San Francisco.

S
Sobrina 4 June 2025

Maria was very experienced and well versed in food and wine. She knew how to choose great samples and based on the person’s personal preferences, add the appropriate food pairings to bring out the wine flavorings. She was personable and professional.

K
Kathie 28 May 2025

Maria gave us one of the best experiences we had in San Francisco! Her foodie tour through Chinatown and North Beach was absolutely fantastic — a perfect mix of incredible food, rich history, and great company. She was so knowledgeable about both the history and current culture of San Francisco, which added so much depth to the tour. From hidden gems to iconic bites, every stop was thoughtfully chosen and absolutely delicious. We had plenty to eat with a wide variety of flavors — from savory dumplings to decadent Italian pastries. Maria’s passion for the city and its food scene really shines through. Highly recommend this tour to anyone looking to eat well and learn a lot in the process!

K
Khamaria 12 May 2025

Personable and friendly

Real Stories, Real Connections

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Strolling by the historic architecture, they pause to enjoy the view.

Strolling by the historic architecture, they pause to enjoy the view.

Enjoying a rainy day by a historic San Francisco statue.

Enjoying a rainy day by a historic San Francisco statue.

FAQs

Your questions, answered

Are experiences the same as tours?

No. Our experiences are unscripted and designed around you. Instead of following a rigid itinerary, your host will plan a personalized journey that feels natural, immersive, and unique.

What if I don’t know what I want to explore?

That’s completely fine! Select an experience theme or a flexible discovery experience, and after booking, answer a few questions so your host can design the perfect experience for you.

Will I be able to speak to my host beforehand?

Yes. After we match you with your host, we’ll introduce you so you can chat about the plan and make any tweaks before the day.

How do you match me with a host?

We ask a few questions. After you book, you’ll fill out a short questionnaire about your interests and travel style. We’ll then match you with the best local host to design your experience.

Can I request specific places or types of stops?

Yes! After booking, you will receive a questionnaire where you can highlight must-visit spots and anything else you’d like to include, and your host will craft your experience around them.

Will I know my itinerary in advance?

Yes, you will have the opportunity to chat with your host directly and agree on a plan for the day. However, there’s always room for spontaneity and local surprises!

Can I mix different themes in one experience?

Yes! You can blend food, culture, history, neighborhoods, or even a bit of nightlife if time allows. Just share your interests in the questionnaire, and your host will build the day around them.

Can my host meet me at my accommodation?

Hotel meet-ups are available upon request in central areas. If you're staying outside the city, your host will recommend the best meeting spot and guide you with directions.

Can I cancel if my plans change?

Yes. You can cancel for free up to 24 hours before your experience date—no questions asked.
City Unscripted

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