Icons & Secrets
5 (98)

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

3 hours English
5 (98)
100% Personalized

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

Steve
Steve
Bella
Bella

Match with one of our local hosts

Be matched with a host based on your interests and preferences, to tailor your perfect day.

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100% Flexible: Adapt in real time

Your host will fine-tune the experience in real time to match your mood.

Experience Overview

Time:

3 hours

What to expect:

Fully tailored to your preferences

Language:

Hosted in English (Other languages may be requested)

Meeting point:

Starbucks 109 Jae-dong, Jongno-gu, Seoul, South Korea

Cancellation:

Free cancellation up to 24 hours before the experience

What to bring:

  • We recommend wearing comfortable shoes and carrying a light bag for your essentials.
  • Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.

What’s Included:

Private and personalised itinerary
3 hours with a Host
Walking experience
Hotel meet-up (available on request for central location)

What’s Excluded:

Food and drink
Tickets to any attractions
Transportation costs
Gratuities (optional)

Key Highlights:

  • Explore one of Seoul’s most vibrant and expressive neighborhoods that’s popular among students and artists alike.
  • See an alternative side to hyper-modern Seoul with the guidance of your own local host.
  • Appreciate stunning street art and live performances as you wander Hongdae’s roadways.
  • Browse through quirky boutiques and shop for hand-crafted local creations.
  • Indulge in some tea and treats at a local themed cafe, or visit the area by night and sing your heart out at a karaoke bar.
  • Pick your host’s brain for the best spots to spend the rest of your time in South Korea’s capital.

What travelers think of our Seoul experiences

S
Simone 4 April 2026

Bella contacted us before we met to personalize our walking tour. I sent her a list of interests which she then incorporated into the tour. During the tour she answered our questions and helped us with our inquiries. It was an enjoyable experience

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A
Annette 27 September 2025

Jay was very knowledgeable and worked the itinerary perfectly!

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A
Andreas 17 September 2025

Andrew was so knowledgeable about Korean culture and history, but at the same time fun, I really enjoyed the tour with him.

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R
Regan 16 September 2025

Andrew is a super experienced and knowledgeable host and tour guide who can speak with deep knowledge on a wide range of subject. Andrew will give you excellent recommendations for whatever you are looking for in South Korea! We would highly recommend Andrew to anyone going to Seoul.

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K
Katie 6 June 2025

Young was full of great info. He relayed the history in an easy to understand and relatable way.

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What you’ll do

You’ll explore Hongdae, one of Seoul’s most vibrant areas filled to the brim with quirky stores, live music venues, cheap eats - it’s the city’s student hub, after all - and plenty of visual art to get your creative juices flowing.

Speaking of juices, your host could take you to an indie joint like The Henz Club, where you can sip on soju liquor with the who’s who of Hongdae, or you could opt for some traditional tea at Thanks Nature Cafe with a couple of sheep to keep you company - did we not mention Hongdae is known for its themed cafes?

You could catch an impromptu street performance along Eoulmadag Street, but you might end up spending all your time enjoying the nostalgia of arcade gaming at Zzang Games instead.

Real Stories, Real Connections

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A group shares a cheerful moment near a tranquil Seoul pond.

A group shares a cheerful moment near a tranquil Seoul pond.

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Standing beneath the vast, intricate roof of Gyeongbokgung Palace.

Standing beneath the vast, intricate roof of Gyeongbokgung Palace.

Admiring intricate patterns under Seoul's ancient palace gate.

Admiring intricate patterns under Seoul's ancient palace gate.

Smiling beneath the ornate palace roof in vibrant Seoul.

Smiling beneath the ornate palace roof in vibrant Seoul.

Playful faces beneath the iconic Seoul tower on a sunny day.

Playful faces beneath the iconic Seoul tower on a sunny day.

Exploring vibrant Seoul with smiles against a dramatic skyline.

Exploring vibrant Seoul with smiles against a dramatic skyline.

Capturing a joyful moment in Seoul's historic heart.

Capturing a joyful moment in Seoul's historic heart.

Exploring Seoul's rich heritage, smiles in front of a stunning temple.

Exploring Seoul's rich heritage, smiles in front of a stunning temple.

Enjoying a vibrant day dressed in traditional attire in Seoul.

Enjoying a vibrant day dressed in traditional attire in Seoul.

Taking in the grandeur of a historic Seoul palace under a vast sky.

Taking in the grandeur of a historic Seoul palace under a vast sky.

Enjoying the grandeur of a historic palace in Seoul's sunlight.

Enjoying the grandeur of a historic palace in Seoul's sunlight.

Strolling through Seoul's vibrant historic architecture, smiles abound.

Strolling through Seoul's vibrant historic architecture, smiles abound.

Admiring the vibrant palace architecture from centuries past in Seoul.

Admiring the vibrant palace architecture from centuries past in Seoul.

Wearing a hanbok, she enjoys the serene beauty of Seoul.

Wearing a hanbok, she enjoys the serene beauty of Seoul.

Exploring vibrant tastes in Seoul's bustling market aisles.

Exploring vibrant tastes in Seoul's bustling market aisles.

Sharing laughter over a cozy meal in Seoul.

Sharing laughter over a cozy meal in Seoul.

Savoring a shared meal in a cozy Seoul eatery.

Savoring a shared meal in a cozy Seoul eatery.

Sharing smiles and traditional tea in a cozy Seoul café.

Sharing smiles and traditional tea in a cozy Seoul café.

A fiery street performance captivates onlookers in lively Seoul nightlife.

A fiery street performance captivates onlookers in lively Seoul nightlife.

Chatting together on a Seoul overlook as the city stretches below.

Chatting together on a Seoul overlook as the city stretches below.

Standing before vibrant temple doors in sunny Seoul.

Standing before vibrant temple doors in sunny Seoul.

Enjoying a sunny day at the historic palace in Seoul.

Enjoying a sunny day at the historic palace in Seoul.

Taking in the vibrant colors beneath Seoul's regal gate.

Taking in the vibrant colors beneath Seoul's regal gate.

Strolling along Seoul's traditional hanok village under a bright sky.

Strolling along Seoul's traditional hanok village under a bright sky.

Admiring the intricate details of Seoul's traditional architecture under a vivid sky.

Admiring the intricate details of Seoul's traditional architecture under a vivid sky.

Laughing beneath a massive gold sculpture in bustling Seoul.

Laughing beneath a massive gold sculpture in bustling Seoul.

Riding the escalator beside a wall of endless stories in Seoul.

Riding the escalator beside a wall of endless stories in Seoul.

Enjoying a rainy day at Seoul's historic Gyeongbokgung Palace.

Enjoying a rainy day at Seoul's historic Gyeongbokgung Palace.

A playful moment beneath Seoul's colorful traditional pavilion.

A playful moment beneath Seoul's colorful traditional pavilion.

Striking playful poses beneath Seoul's giant golden monument.

Striking playful poses beneath Seoul's giant golden monument.

A vibrant changing of the guard ceremony unfolds under Seoul's clear skies.

A vibrant changing of the guard ceremony unfolds under Seoul's clear skies.

Enjoying the sunshine at Seoul's historic Gyeongbokgung Palace courtyard.

Enjoying the sunshine at Seoul's historic Gyeongbokgung Palace courtyard.

Strolling through Seoul's charming alleys on a cloudy afternoon.

Strolling through Seoul's charming alleys on a cloudy afternoon.

Exploring vibrant temple colors under Seoul's clear skies.

Exploring vibrant temple colors under Seoul's clear skies.

Admiring the intricate details of Seoul's historic architecture under a clear sky.

Admiring the intricate details of Seoul's historic architecture under a clear sky.

Relaxing in the sunshine outside a traditional Seoul building.

Relaxing in the sunshine outside a traditional Seoul building.

Strolling through Seoul's vibrant streets, umbrellas offer a quirky shade.

Strolling through Seoul's vibrant streets, umbrellas offer a quirky shade.

Posing in colorful hanboks beneath Seoul's grand palace architecture.

Posing in colorful hanboks beneath Seoul's grand palace architecture.

Lost in a sweet moment amid Seoul's love locks.

Lost in a sweet moment amid Seoul's love locks.

Beneath a vibrant ceiling of lanterns, sharing smiles in Seoul's sun.

Beneath a vibrant ceiling of lanterns, sharing smiles in Seoul's sun.

Standing in awe of intricate architecture in Seoul's heart.

Standing in awe of intricate architecture in Seoul's heart.

Exploring a towering library wall at a modern Seoul mall.

Exploring a towering library wall at a modern Seoul mall.

Enjoying a crisp day in front of Seoul's tranquil pond.

Enjoying a crisp day in front of Seoul's tranquil pond.

Exploring intricate architecture under Seoul's vibrant skies.

Exploring intricate architecture under Seoul's vibrant skies.

A surprise encounter with tradition outside Seoul's majestic gates.

A surprise encounter with tradition outside Seoul's majestic gates.

Witnessing Seoul's changing of the guard amidst ancient palace walls.

Witnessing Seoul's changing of the guard amidst ancient palace walls.

Warm smiles against a snowy backdrop at Seoul's historic palace.

Warm smiles against a snowy backdrop at Seoul's historic palace.

Standing in traditional attire, he explores a historic Seoul village.

Standing in traditional attire, he explores a historic Seoul village.

Beneath Seoul's clear skies, they smile by the grand palace drum.

Beneath Seoul's clear skies, they smile by the grand palace drum.

Exploring Seoul's street art with a touch of playful youth.

Exploring Seoul's street art with a touch of playful youth.

A vibrant water show illuminates the night sky in Seoul.

A vibrant water show illuminates the night sky in Seoul.

Enjoying the sunshine amid Seoul's historic architecture.

Enjoying the sunshine amid Seoul's historic architecture.

Gathered under ornate wooden beams, smiles abound at Seoul's historic gate.

Gathered under ornate wooden beams, smiles abound at Seoul's historic gate.

Taking in the serene beauty of Gyeongbokgung Palace in sunlight.

Taking in the serene beauty of Gyeongbokgung Palace in sunlight.

Standing beneath the giant golden fingers in vibrant Seoul.

Standing beneath the giant golden fingers in vibrant Seoul.

Savoring a traditional Korean feast with an array of colorful dishes.

Savoring a traditional Korean feast with an array of colorful dishes.

Contemplating peace under the gaze of a golden statue.

Contemplating peace under the gaze of a golden statue.

Strolling through a lush garden oasis amid Seoul's urban landscape.

Strolling through a lush garden oasis amid Seoul's urban landscape.

Strolling through a traditional hanok's sunlit wooden corridor in Seoul.

Strolling through a traditional hanok's sunlit wooden corridor in Seoul.

Strolling under vibrant flowers, exploring hidden corners of Seoul.

Strolling under vibrant flowers, exploring hidden corners of Seoul.

Exploring the grandeur of a towering pagoda inside a modern hall.

Exploring the grandeur of a towering pagoda inside a modern hall.

Smiling beneath the vibrant lanterns of a Seoul temple.

Smiling beneath the vibrant lanterns of a Seoul temple.

Strolling through Seoul's historic alleys, they enjoy the warm sunshine.

Strolling through Seoul's historic alleys, they enjoy the warm sunshine.

Exploring a traditional hanok in the warm Seoul sunshine.

Exploring a traditional hanok in the warm Seoul sunshine.

Enjoying a sunny day by the palace's tranquil waters in Seoul.

Enjoying a sunny day by the palace's tranquil waters in Seoul.

Enjoying a sunny day exploring historic Seoul.

Enjoying a sunny day exploring historic Seoul.

A sunny start exploring Seoul's historic palace grounds together.

A sunny start exploring Seoul's historic palace grounds together.

Enjoying a sunny afternoon on bustling Seoul steps.

Enjoying a sunny afternoon on bustling Seoul steps.

Gathered around a table, enjoying a lively barbecue in Seoul.

Gathered around a table, enjoying a lively barbecue in Seoul.

Capturing a playful mirrored selfie outside a Seoul café.

Capturing a playful mirrored selfie outside a Seoul café.

A couple enjoys a sunny day beside Seoul's modern art sculpture.

A couple enjoys a sunny day beside Seoul's modern art sculpture.

Sharing a joyful moment in a sunlit Seoul alleyway.

Sharing a joyful moment in a sunlit Seoul alleyway.

Enjoying a sunlit view over Seoul’s historic landscape.

Enjoying a sunlit view over Seoul’s historic landscape.

Tourists standing together under Seoul's dramatic, cloudy sky.

Tourists standing together under Seoul's dramatic, cloudy sky.

Tourists standing before a temple entrance in vibrant Seoul colors.

Tourists standing before a temple entrance in vibrant Seoul colors.

Visitors exploring Seoul's charming streets lined with decorations.

Visitors exploring Seoul's charming streets lined with decorations.

Friends share a moment under vibrant lanterns in a Seoul temple courtyard.

Friends share a moment under vibrant lanterns in a Seoul temple courtyard.

A rainy day stroll by the cascading fountains in Seoul.

A rainy day stroll by the cascading fountains in Seoul.

A shared moment beneath Seoul's intricately painted palace eaves.

A shared moment beneath Seoul's intricately painted palace eaves.

Warm smiles light up the hidden corners of a Seoul courtyard.

Warm smiles light up the hidden corners of a Seoul courtyard.

Enjoying a rainy day adventure in a vibrant Seoul neighborhood.

Enjoying a rainy day adventure in a vibrant Seoul neighborhood.

Exploring Seoul's vibrant shopping scene from an upper balcony view.

Exploring Seoul's vibrant shopping scene from an upper balcony view.

Joyful faces amidst Seoul's dazzling displays of tradition.

Joyful faces amidst Seoul's dazzling displays of tradition.

A cheerful moment with vivid colors and laughter in Seoul.

A cheerful moment with vivid colors and laughter in Seoul.

Smiles shared while discovering authentic Korean flavors together.

Smiles shared while discovering authentic Korean flavors together.

Sharing smiles and tradition over tea in a cozy Seoul café.

Sharing smiles and tradition over tea in a cozy Seoul café.

Discovering peaceful corners in the heart of Seoul.

Discovering peaceful corners in the heart of Seoul.

Traditional hanboks bring vibrant colors to the palace courtyard scene.

Traditional hanboks bring vibrant colors to the palace courtyard scene.

A quiet moment outside a traditional Korean room in Seoul.

A quiet moment outside a traditional Korean room in Seoul.

Strolling through Seoul's historic hanok village under a bright blue sky.

Strolling through Seoul's historic hanok village under a bright blue sky.

Strolling past a towering monument in Seoul's bustling heart.

Strolling past a towering monument in Seoul's bustling heart.

Strolling through Seoul's traditional hanok village, soaking in the charm.

Strolling through Seoul's traditional hanok village, soaking in the charm.

Exploring the charm of traditional hanok houses in Seoul's winding streets.

Exploring the charm of traditional hanok houses in Seoul's winding streets.

Strolling beneath colorful umbrellas on a bustling Seoul street.

Strolling beneath colorful umbrellas on a bustling Seoul street.

Exploring a quaint, umbrella-lined alley in sunny Seoul.

Exploring a quaint, umbrella-lined alley in sunny Seoul.

Enjoying a sunny day by Gyeongbokgung Palace's serene pond in Seoul.

Enjoying a sunny day by Gyeongbokgung Palace's serene pond in Seoul.

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