Seoul

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Neighborhood Discoveries • 3 hours 5
(44)

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

Get yourself one of these to use on public transport, taxis but also as a method of payment at affiliated shopping centers and convenience stores

What makes this experience special

Key highlights

  • Explore one of Seoul’s most vibrant and expressive neighborhoods that’s popular among students and artists alike.
  • See an alternative side to hyper-modern Seoul with the guidance of your own local host.
  • Appreciate stunning street art and live performances as you wander Hongdae’s roadways.
  • Browse through quirky boutiques and shop for hand-crafted local creations.
  • Indulge in some tea and treats at a local themed cafe, or visit the area by night and sing your heart out at a karaoke bar.
  • Pick your host’s brain for the best spots to spend the rest of your time in South Korea’s capital.

What to know before you go

Here’s everything you need to know before your day unfolds.

At a glance What’s included Things to know
Get yourself one of these to use on public transport, taxis but also as a method of payment at affiliated shopping centers and convenience stores
3 hours
Fully tailored to your preferences
English Other languages may be requested

What’s included

Private and personalised itinerary
3 hours with a Host
Walking experience
Hotel meet-up (available on request for central location)

What’s not included

Food and drink
Tickets to any attractions
Transportation costs
Gratuities (optional)

Meeting point

Your hotel/apartment or any other central location

Cancellation

Free cancellation up to 24 hours before the experience

What to bring

  • We recommend wearing comfortable shoes and carrying a light bag for your essentials.
  • Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.

How your day could unfold

A flexible, unscripted experience designed entirely around your interests. Your host will adapt the day based on what excites you most

What you’ll do

You’ll explore Hongdae, one of Seoul’s most vibrant areas filled to the brim with quirky stores, live music venues, cheap eats - it’s the city’s student hub, after all - and plenty of visual art to get your creative juices flowing.

Speaking of juices, your host could take you to an indie joint like The Henz Club, where you can sip on soju liquor with the who’s who of Hongdae, or you could opt for some traditional tea at Thanks Nature Cafe with a couple of sheep to keep you company - did we not mention Hongdae is known for its themed cafes?

You could catch an impromptu street performance along Eoulmadag Street, but you might end up spending all your time enjoying the nostalgia of arcade gaming at Zzang Games instead.

1. Select a date
2. Select start time
3. Tailor your experience
Answer a few quick questions to help your host craft the perfect day tailored to you.
1. What’s your preferred hosting style?
2. How would you like the pace of your day?
3. What’s your walking comfort level?
4. Are you celebrating something special?
Per person incl.
taxes & fees $94.4 for
Adults (Aged 13+)
Children (Up to 12 years old)
$94.4
per person
including taxes & fees
Select a date and start time
Tailor your experience
Flexible start times
Free cancellation up to 24 hours before the experience

Real Stories, Real Connections

See our hosts and guests creating memories
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See what happens when you travel unscripted!

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What travelers think of our Seoul experiences

Katie Jun 2025

Young was full of great info. He relayed the history in an easy to understand and relatable way.

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Sylvie May 2025

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Santiago Nov 2024

All was on time and as agreed

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Gabriel Mar 2020

It’s always good I like how he customised it to suit me because there’s a lot of good things to see Hongdae

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Karyn Sep 2019

Our tour guide was Yujin and she showed us around Hongdae on our first morning in Seoul. She really helped us get our bearings, by helping us with the metro, showing us where to buy things and recommending a wonderful, cheap place for lunch. She was more than happy to help my daughter practise speaking in Korean. Yujin was very friendly and organised and she showed us places we would never have found on our own. We are really glad we booked a tour guide with City Unscripted.

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Alberto Dec 2018

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5
(44 reviews)
Katie, Jun 2025

Young was full of great info. He relayed the history in an easy to understand and relatable way.

Sylvie, May 2025

Santiago, Nov 2024

All was on time and as agreed

Gabriel, Mar 2020

It’s always good I like how he customised it to suit me because there’s a lot of good things to see Hongdae

Karyn, Sep 2019

Our tour guide was Yujin and she showed us around Hongdae on our first morning in Seoul. She really helped us get our bearings, by helping us with the metro, showing us where to buy things and recommending a wonderful, cheap place for lunch. She was more than happy to help my daughter practise speaking in Korean. Yujin was very friendly and organised and she showed us places we would never have found on our own. We are really glad we booked a tour guide with City Unscripted.

Alberto, Dec 2018

.