Markets & Local Finds
5 (33)

The vibrant market culture of Seoul

4 hours English
5 (33)
100% Personalized

Dive into the vibrant market culture of Seoul, where street stalls and shopping centers abound with local goods, street food, and unique treasures

Benny
Benny
Bergen
Bergen

Match with one of our local hosts

Be matched with a host based on your interests and preferences, to tailor your perfect day.

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100% Flexible: Adapt in real time

Your host will fine-tune the experience in real time to match your mood.

Experience Overview

Time:

4 hours

What to expect:

Fully tailored to your preferences

Language:

Hosted in English (Other languages may be requested)

Meeting point:

Your hotel/apartment or any other central location

Cancellation:

Free cancellation up to 24 hours before the experience

What to bring:

  • We recommend wearing comfortable shoes and carrying a light bag for your essentials.
  • Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.

What’s Included:

Private and personalised itinerary
4 hours with a host
Walking experience (if required, your host can suggest public transport or private taxi options)
Hotel meet-up (available on request for central location)

What’s Excluded:

Airport pick-up and drop-off (can be arranged at an extra cost)
Food and drinks
Tickets to any attractions
Transportation costs
Gratuities (optional)

Key Highlights:

  • Immerse yourself in Seoul's vibrant and historic market culture
  • Join your host and browse the most famous markets and backstreet bazaars together
  • Get tips on how to haggle for bargains, then put them into practice
  • See unique markets and get an authentic glimpse of local life
  • Shop in fashion markets and soak up the traditions of market culture in the city's oldest market
  • Enjoy some street food from a local vendor as you stroll through a night markets, making sure you fit in as many treats as possible

What travelers think of our Seoul experiences

M
Michael 1 September 2025

Bergen was a kind and knowledgeable guide. Would 100% recommend him to anyone seeking a tour of Seoul or anywhere nearby.

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J
Josue 1 March 2025

Andrew gave us a great tour. He picked us up at the hotel (private tour) and took us to many local highlights. He spoke English very well. Luckily, he had extra metro cards for the 2 of us to use, which was a nice detail. I highly recommend him and would use him again. He also took great photos!!

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R
Rita 1 September 2023

We saw many interesting things and enjoyed trying some delicious street foods. Yujin was very knowledgeable and friendly, and she contacted us multiple times before the tour to make sure we knew where and when we would meet her, which was very helpful. The tour moves fast; be prepared to walk quickly. We made it a point to go back to the street food area the next evening because it was so enjoyable.

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K
Kim 1 December 2022

We covered so much ground, despite the rain. It gave us a better understanding of the city, history and culture. We got to try local foods and created a list of places to return to later in our trip. Sujeong was organised and incredibly friendly. It was a pleasure.

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S
Selina 1 September 2022

Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul.

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S
Selina 1 September 2022

Sujeong was a gracious and delightful host on our tour of markets in Seoul. She contacted me early to coordinate our meeting place and time. Sujeong helpfully suggested meeting earlier to ensure that we caught all of the markets on our agenda before they closed at 8 pm. Sujeong showed me the best of the markets and street food in Seoul. She also shared many insights into Korean culture, history and food – I learned a lot and had such a fun time! We covered a lot of ground in our time together, and Sujeong also showed me some of the more interesting neighbourhoods around Seoul. I would highly recommend Sujeong as a guide – as a native Seoulite, Sujeong has a deep knowledge of the city, and she is more than happy to share her recommendations to make the most of your visit to Seoul. Show less

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What you’ll do

There’s not a whole lot of soul to shopping malls, is there? Soul, see what we did there? Anyway, You’ll join one of our Seoul hosts to discover the bustling center of Seoul’s most time-honored economy - marketplaces. 

While the city is a shining beacon of cosmopolitan modernity, it still houses these traditional nods to its past in street markets. You could shop for the latest fabrics at a renowned fashion market, visit Korea’s largest fish market at dawn (quite something to behold) or simply eat your way around a night market and taste some street food - my oh my, sign us up.

Here, where locals come to buy, sell, barter and trade, South Korea’s cultural roots can be felt. Join your host and allow them to introduce you to an institution that’s been around for decades.

You might need to find extra room in your suitcase for the gadgets, souvenirs, and tea sets you’ll undoubtedly buy!

Real Stories, Real Connections

Journey to Timeless Elegance

Journey to Timeless Elegance

Whispers of the Past in a Charming Street

Whispers of the Past in a Charming Street

Harmony at the Palace Gates

Harmony at the Palace Gates

Vibrant Traditions: A Symphony of Colors in Seoul

Vibrant Traditions: A Symphony of Colors in Seoul

Golden Moments: Striking a Pose Under Giant Hands

Golden Moments: Striking a Pose Under Giant Hands

Joyful Steps in a Tranquil Pavilion

Joyful Steps in a Tranquil Pavilion

Smiles and Umbrellas at the Grandeur

Smiles and Umbrellas at the Grandeur

Ascending into a Literary Wonderland

Ascending into a Literary Wonderland

Joyful Encounter Beneath Brilliant Bronze

Joyful Encounter Beneath Brilliant Bronze

A Colorful Welcome: Exploring Ancient Temples Together

A Colorful Welcome: Exploring Ancient Temples Together

Joyful Wanderers in a Timeless Village

Joyful Wanderers in a Timeless Village

Under the Dragon's Gaze: A Joyful Meet

Under the Dragon's Gaze: A Joyful Meet

Smiles in Seoul's Sun: Capturing Culture and Connection

Smiles in Seoul's Sun: Capturing Culture and Connection

Cultural Harmony at the Temple Gates

Cultural Harmony at the Temple Gates

Skyline Conversations: A Day Above the City

Skyline Conversations: A Day Above the City

A Dazzling Night: Fire Dance on the Streets

A Dazzling Night: Fire Dance on the Streets

Cozy Moments Over a Tasty Feast

Cozy Moments Over a Tasty Feast

Savoring Moments: A Family Feast in Seoul

Savoring Moments: A Family Feast in Seoul

A Glimpse into Timeless Heritage

A Glimpse into Timeless Heritage

Sunlit Serenity: A Moment in Time

Sunlit Serenity: A Moment in Time

Strolling Through Sunlit Alleys

Strolling Through Sunlit Alleys

Embracing Tradition at the Palace Gates

Embracing Tradition at the Palace Gates

Sealed with a Kiss: A Love Story Amongst Locks

Sealed with a Kiss: A Love Story Amongst Locks

Under a Canopy of Lanterns: Cherished Moments

Under a Canopy of Lanterns: Cherished Moments

Architectural Grandeur: Memories Etched in Stone

Architectural Grandeur: Memories Etched in Stone

Ascending in the Book Haven: A Journey Between the Pages

Ascending in the Book Haven: A Journey Between the Pages

Embracing the Winter Wonderland

Embracing the Winter Wonderland

A Stroll Through History: Embracing the Charm of Tradition

A Stroll Through History: Embracing the Charm of Tradition

Embracing Tradition Under the Winter Sun

Embracing Tradition Under the Winter Sun

Guardians of Tradition: A Majestic Welcome

Guardians of Tradition: A Majestic Welcome

Warm Friendship Amidst a Winter Wonderland

Warm Friendship Amidst a Winter Wonderland

Time Traveler in Traditional Attire

Time Traveler in Traditional Attire

Vibrant Memories at the Palace

Vibrant Memories at the Palace

Culinary Companions: Dining Delights

Culinary Companions: Dining Delights

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Playful Poses and Sky-High Adventures

Playful Poses and Sky-High Adventures

Beneath Seoul's Skies: Captured Connections

Beneath Seoul's Skies: Captured Connections

Vibrant Day Out at Seoul's Historic Temple

Vibrant Day Out at Seoul's Historic Temple

Embracing Tradition in Vibrant Hanbok

Embracing Tradition in Vibrant Hanbok

Under the Majestic Roof: A Moment in Time

Under the Majestic Roof: A Moment in Time

Exploring History's Embrace: A Serene Day at the Palace

Exploring History's Embrace: A Serene Day at the Palace

Stroll Through History: A Joyful Journey

Stroll Through History: A Joyful Journey

Embracing Tradition: A Journey Through Time

Embracing Tradition: A Journey Through Time

A Stroll Through Time in Traditional Attire

A Stroll Through Time in Traditional Attire

Exploring Flavors: A Joyful Stroll Through the Bustling Market

Exploring Flavors: A Joyful Stroll Through the Bustling Market

A Stroll Through History: Timeless Elegance in Hanbok

A Stroll Through History: Timeless Elegance in Hanbok

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Paul_Koo_Seoul_BR-1241050275

Beautiful memory

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