Top Things To Do In Seoul

Tailoring each experience to your wishes by locals who love their city

Trendy locals walking along a busy street in Seoul

Top things to do in Seoul

From exploring cool neighborhoods to eating with the locals to seeing iconic sites, these are some of our favorite experiences

Ultimate Korean food experience
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Seoul Ultimate Korean food experience

Taste your way through 6-8 authentic Korean street foods, from savory dakkochi skewers to spicy topokki rice cakes, on a culinary journey with a local

$193 per person

4 hours

  • (49)

Historic Seoul: explore Bukchon Hanok Village
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Seoul Historic Seoul: explore Bukchon Hanok Village

Hanoks, secret courtyards and Changdeokgung Palace.

$200 per person

6 hours

  • (72)

The vibrant market culture of Seoul
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Seoul The vibrant market culture of Seoul

Dive into the vibrant market culture of Seoul, where street stalls and shopping centers abound with local goods, street food, and unique treasures

$138 per person

4 hours

  • (33)

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul
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Seoul Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

$107 per person

3 hours

  • (98)

Seoul Your Way: A Personalized 4-Hour Exploration
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Seoul Seoul Your Way: A Personalized 4-Hour Exploration

A four-hour private walk tailored to your pace and interests, blending historic charm, modern energy, and local favorites

$138 per person

4 hours

  • (394)

A night in Seoul with a local
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Seoul A night in Seoul with a local

Explore Seoul after dark, guided by a local! Discover incredible city views along the Han River or mingle with the locals at a bar; it's up to you!

$147.5 per person

3 hours

  • (32)

Experience the pulse of Seoul's cultural scene at Insadong
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Seoul Experience the pulse of Seoul's cultural scene at Insadong

Explore Seoul's most exciting neighborhood! Stroll through winding streets discovering traditional crafts, charming boutiques and beautiful temples

$107 per person

3 hours

  • (70)

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Trendy locals walking along a busy street in Seoul

Wondering what to do in Seoul?

With contemporary and traditional roots visibly intertwined, Seoul is a city that unites the past and present like few places on earth, offering countless things to do. Twenty-four hours a day, the city is a place of nonstop entertainment that reflects not only Korean history and culture but all the attractions of an ultra-modern metropolis. Ancient temples, shrines, and traditional gardens give a glimpse into Seoul’s storied past and peaceful legacy, while inner-city alleyways flanked by neon-lit skyscrapers, tech start-ups, and fashion-forward boutiques paint the picture of a city with one foot firmly in the future. The best things to do in Seoul span centuries.

Meet some of our Seoul local hosts

Photographer capturing moments in Seoul

Past meets present

In Seoul, the relationship between old and new South Korea is starkly evident wherever you look. Old-school street markets are flanked by brightly-lit beauty stores, humble restaurants serving spicy Korean soul food hold their own alongside chic international eateries, and Joseon Dynasty-era hanok houses exist in the shadow of skyscrapers. The things to do in Seoul celebrate both these sides of the city’s cultural coin. Whether you stroll through ancient temples in a traditional hanbok dress or shop for K-beauty products in a store blasting K-Pop, you’ll find the spirit of Seoul.

A typical food stall in Seoul serving locals traditional food

Fantastic food

Delicious Korean cuisine has rapidly gained popularity, and there’s nowhere in the world that does it better than Seoul. Between the city’s convenience stores, retro markets, mom-and-pop restaurants, street food stalls, and sophisticated eateries, it’s impossible to run out of things to do in Seoul. You’ll find local delicacies, from kimchi soup to tteokbokki (sticky rice cakes coated in a spicy sauce), at the oldest market in Korea, and entire streets dedicated to a single dish. Don’t be surprised if the foodie things to do in Seoul are the things that have you planning your second trip.

A typical street view of Seoul at night

Seoul after sunset

When night falls, there’s no lack of things to do in Seoul. The city is brimming with upmarket cocktail lounges, gritty dive bars, live jazz clubs, and coffee shops staying open ‘til late. If you’re into the clubbing scene, you won’t be disappointed, but there are plenty of low-key ways to spend your time. Fuel up with bar snacks and a few shots of soju before belting out tunes at a self-service karaoke noraebang, hanging out at the Han river, or shopping for trendy clothes at a late-night boutique in glitzy Gangnam. The things to do in Seoul at night are as diverse as they are thrilling.

Seoul travel tips and inspiration from our Travel Magazine

Find essential city info, travel tips and the best things to do in Seoul and around the world recommended by our local hosts

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Latest reviews from our guests

    Amazing experience with Chris! We learned about the history, philosophy, and influences behind the buildings and neighborhoods we explored. Definitely would recommend, especially if you enjoy learning about that next level! We wound up thinking back to it for the duration of our visit.

    6 June 2026

    Ian M

    Besides being a wonderful guide, MaeRi is an amazing photographer. When we look bs k on our trip now, we realize that the best photographs are the one MaeRi took. She knew the best places to take us, the best background, the best poses - she is really amazing. She gave us a perfect window into the highlights of Seoul. Thank you MaeRi.

    4 June 2026

    Geeta R

    I had the most amazing afternoon with GJ today. we covered a lot of the area here in the inner city of Seoul. Tour is tailored for you. She was very helpful with plenty of useful information and also history, places to eat, shop, visit. She is so lovely I felt I spent the afternoon with a friend. I highly recommend her for anyone heading to Seoul wanting a personal tour. Thank you GJ, I love Seoul even more after today ☺️

    2 June 2026

    Amanda W

    delicious barbecue together!! This has been one of the best experiences we've ever had. We thought we wouldn't have enough time to see much, but Jay created custom tours for us, showing us his wonderful city while explaining its history, culture, and all the curiosities that make it unique. We were able to cover so much ground. He looked after us the entire time, being incredibly thoughtful to make us feel right at home!! Such a lovely person!! And he is an excellent photographer!! Thanks to him, we have the best photos!! I am a tour guide in my own country, and I can assure you that I have found a great friend!! A billion thanks, Jay!! You have given us such wonderful memories!! We will return as soon as possible to share more unforgettable moments with you! A billion hugs!! Ana and Ele

    31 May 2026

    Ana Maria L

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