Experience Seoul
Beyond the Guidebooks

Go beyond sightseeing—uncover hidden corners, untold stories, and experience the city in a way most travelers never do.

Find your perfect experience

Top Seoul Experiences

Half day In Seoul with a local

$138 p.p.

4 hours

Half day In Seoul with a local

$138 p.p.

4 hours

4 hours tailored to what you want to see and do. So whether it's ticking off main sites or discovering hidden gems, it's up to you and your host!

See experience

Kickstart your trip to Seoul

$107 p.p.

3 hours

Kickstart your trip to Seoul

$107 p.p.

3 hours

The perfect 3-hour experience for your first day in Seoul. Get oriented and gain tips from your host to make the most of the rest of your visit.

See experience

Full day In Seoul with a local

$262 p.p.

8 hours

Full day In Seoul with a local

$262 p.p.

8 hours

The Seoul you want to experience in a day! See the main sites, taste the diverse food scene or go off the tourist trail. It's totally up to you!

See experience

Top 10 Seoul in a day

$262 p.p.

8 hours

Top 10 Seoul in a day

$262 p.p.

8 hours

Uncover Seoul's highlights in a day, from vibrant Myeong-dong to buzzing Hongdae, peppered with hidden gems in an experience tailored for you

See experience

Ultimate Korean food experience

$193 p.p.

4 hours

Ultimate Korean food experience

$193 p.p.

4 hours

Taste your way through 6-8 authentic Korean street foods, from savory dakkochi skewers to spicy topokki rice cakes, on a culinary journey with a local

See experience

Take the quiz

Find your perfect experience here.

Ultimate Seoul street food experience

$162 p.p.

3 hours

Ultimate Seoul street food experience

$162 p.p.

3 hours

From kimbap to odeng, tteokbokki to twigm, get ready for a belly-busting, taste-bud tingling adventure through Seoul's street food scene

See experience

A night in Seoul with a local

$147.5 p.p.

3 hours

A night in Seoul with a local

$147.5 p.p.

3 hours

Explore Seoul after dark, guided by a local! Discover incredible city views along the Han River or mingle with the locals at a bar; it's up to you!

See experience

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

$107 p.p.

3 hours

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

$107 p.p.

3 hours

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

See experience

Escape the airport: see Seoul on your layover

$245.5 p.p.

6 hours

Escape the airport: see Seoul on your layover

$245.5 p.p.

6 hours

Get picked up at the airport and swap the airport lounge for a tour of Seoul tailored to your schedule and wishes!

See experience

The vibrant market culture of Seoul

$138 p.p.

4 hours

The vibrant market culture of Seoul

$138 p.p.

4 hours

Dive into the vibrant market culture of Seoul, where street stalls and shopping centers abound with local goods, street food, and unique treasures

See experience

Take the quiz

Find your perfect experience here.

How Personalization Works

Every experience is private and tailored to you. Here’s how it works.

Choose a flexible experience

Whether it’s the must-sees or the unexpected, your day is designed around what matters to you.

Tell us what you’re into

Love food? Culture? Quiet streets? We’ll shape the day around what you’re curious to discover.

Meet your host and shape your day

Our hosts share stories, not scripts; it’s like exploring a city with someone who truly lives it.

Explore more of Iconic Sights & Hidden Gems

Here are some of our top experiences for Iconic Sights & Hidden Gems across the world.

Iconic Sights & Hidden Gems

Seoul

Top 10 Seoul in a day

5 (66)

8 hours

From $262 per person

See details

Uncover Seoul's highlights in a day, from vibrant Myeong-dong to buzzing Hongdae, peppered with hidden gems in an experience tailored for you

Layover Exploration

Seoul

Escape the airport: see Seoul on your layover

5 (58)

6 hours

From $245.5 per person

See details

Get picked up at the airport and swap the airport lounge for a tour of Seoul tailored to your schedule and wishes!

Traditions & Heritage

Seoul

Historic Seoul: explore Bukchon Hanok Village

5 (58)

6 hours

From $200 per person

See details

Hanoks, secret courtyards and Changdeokgung Palace.

Explore more of Local Food & Drink Tastings

Here are some of our top experiences for Local Food & Drink Tastings across the world.

Local Food & Drink Tastings

Seoul

Ultimate Korean food experience

5 (48)

4 hours

From $193 per person

See details

Taste your way through 6-8 authentic Korean street foods, from savory dakkochi skewers to spicy topokki rice cakes, on a culinary journey with a local

Local Food & Drink Tastings

Seoul

Ultimate Seoul street food experience

5 (41)

3 hours

From $162 per person

See details

From kimbap to odeng, tteokbokki to twigm, get ready for a belly-busting, taste-bud tingling adventure through Seoul's street food scene

More than 27,006 5-star reviews and counting

27,006+ 5-Star Reviews and Counting

Trusted and recommended by travelers worldwide.

recommended by 99% of travelers on google

recommended by 99% of travelers on tripadvisor

Hi, I’m GJ

Seoul

5.0 (87)

From the timeless beauty of ancient palaces and hanok villages to the vibrant, trendsetting streets and cafes, I’ll guide you through Seoul’s unique blend of tradition and modernity. I’m also well-versed in K-pop, K-dramas, Korean beauty, and fashion — the pulse of Seoul’s contemporary culture. Whether it’s discovering the most sought-after spots or hidden treasures, I’ll ensure you experience the very finest of what this dynamic city has to offer. With me, your journey won’t just be about visiting landmarks; it will be about truly understanding and feeling the essence of Seoul. And, of course, I ask for mutual respect and kindness during our time together to ensure a warm and unforgettable experience. Let’s explore the rich culture and vibrant energy of Seoul together. I look forward to meeting you soon!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

GJ gave us a great three hour walking tour of Seoul. She is clearly passionate about the city and we learnt a lot and had an interesting morning! — Ian , Seoul

Back view of a person surrounded by lush greenery and urban architecture.

View of a person carrying a bag through a wooden corridor.

Person beneath decorative flower display with steps and foliage in background.

Hi, I’m Jeeseon

Seoul

5.0 (33)

From our breathtaking royal palaces to bustling shopping streets and delicious street food markets, there’s so much to love about this incredible city. I enjoy uncovering Seoul’s rich history and culture, with expertise in Jongno, home to three stunning palaces, and Jung-gu, where Myeongdong offers a shopping and foodie paradise. As a history buff, I can bring Seoul’s fascinating past to life while answering all your questions along the way. Whether it’s exploring iconic landmarks, sampling street food at lively markets, or finding hidden gems, I’ll make sure your visit is as fun as it is unforgettable. Let’s dive into the heart of Seoul together – a city that’s full of charm. With me as your host, you’ll experience the best this dynamic city has to offer!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Hi, I’m Jay

Seoul

5.0 (30)

This is a city that never fails to amaze me with its energy and beauty. From the breathtaking sunsets over the Hangang River to the vibrant streets buzzing with life, this city is full of charm and surprises. One of my favorite things to do is take in the stunning skyline from Namsan Tower – it’s a view that truly captures the spirit of Seoul. I have a deep appreciation for Seoul’s rich history and culture, and I love exploring its historic palaces, bustling local markets, and the newest hot spots around town. Whether we’re wandering through ancient landmarks or discovering trendy neighborhoods, I’ll share insights that connect Seoul’s past to its dynamic present. I’m here to make your visit fun, engaging, and memorable. Let’s explore the heart of Seoul together and uncover the city’s many stories!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

I enjoyed walking Seoul with a local and being introduced to places I would have never known about. — Craig , Seoul

Hi, I’m Thomas

Seoul

5.0 (15)

I am an optimistic, easy-going, and open-minded person. Before being a tour guide, I had worked at a major company as a personnel manager for almost 30 years. Now, as a tour guide, you let me know what you are interested in, for example, places to visit, activities to do, and food to eat. I will do my best to make everything you imagine come true. I offer the best services; high-quality and customized tours, I also guarantee a comfortable, pleasant, safe, and memorable tour. Enjoy the moment at your own pace and time in Korea, and it will be picture worthy.

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Under a Canopy of Lanterns: Cherished Moments

Hi, I’m Hans

Seoul

5.0 (14)

I am Hans, your friendly local host in Seoul . What I love most about Seoul is the vibrant blend of urban and country lifestyles, offering a unique glimpse into the past, present, and future of both the city and Korea. I have an in-depth knowledge of DMZ tours, K-drama shooting locations, UNESCO World Heritage sites, and the best mountain trekking courses, allowing me to curate tailor-made experiences for you. As a Seoul expert, I take pride in showcasing historical landmarks and hidden gems, while catering to your adventurous spirit with exhilarating activities. Together, we'll uncover the wonders of Seoul and create cherished memories that will last a lifetime. Let's embark on a remarkable journey through the heart and soul of this captivating city!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Great! — Lorraine Joy , Seoul

Hi, I’m Steve

Seoul

5.0 (12)

I’m passionate about sharing the vibrant culture, rich history, and unforgettable flavors of this dynamic city. With experience as a producer at a major Korean TV network (MBC) and the Korea Creative Contents Agency (KOCCA) under the Ministry of Culture and Tourism, I bring a deep understanding of Korea’s cultural and creative landscape. What I love most about Seoul is its unique harmony of past, present, and future—where centuries-old royal palaces and traditional hanoks blend seamlessly with bustling modern streets and vibrant urban life. I offer not only extensive knowledge of Korea's customs and traditions but also valuable insights into the current socio-political landscape. One of my greatest pleasures is introducing visitors to authentic Korean cuisine, from savory street food to distinctive fermented dishes, all tailored to suit your tastes and budget. I’m here to help you experience the true essence of this extraordinary city. Let’s create unforgettable memories together!"

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

O nosso guia foi muito prestativo! Recomendamos o passeio! Muito lindo! Seul é encantadora e maravilhosa! Our guide was very helpful! We highly recommend the tour! It's beautiful! Seoul is charming and wonderful! — Claudia , Seoul

Hi, I’m Young

Seoul

5.0 (9)

Born and raised in the heart of the city, I’ve always been an explorer, uncovering the best spots and hidden gems throughout Seoul. What I love most about this city is its unique blend of nature and modernity—from the ancient walls connecting the four surrounding mountains to the vibrant, restored neighborhoods shaped after the 1950s Korean War. I’m passionate about sharing Seoul’s rich history and culture. I love visiting the city’s many museums, which are constantly being updated and can give you a fascinating lesson on Korea’s past while exploring its scenic and local spots. When I’m not delving into history, you can find me enjoying movies at Seoul’s charming art theaters—a perfect way to relax and recharge. Let’s discover the best of Seoul together, one story and one adventure at a time!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Exploring Flavors: A Joyful Stroll Through the Bustling Market

Whispers of the Past in a Charming Street

Hi, I’m Bergen

Seoul

5.0 (5)

I'm Bergen, your friendly local host in Seoul. One of the things I adore about Seoul is its accessibility. Within just 30 minutes of hopping on the train, I can be in the mountains exploring. Exploring Seoul's royal palaces and traditional markets is a passion of mine. I never get tired of immersing myself in the rich cultural heritage of this place. Plus, I'm a street food guru, and I know all the hidden gems where you can savor delicious treats without breaking the bank. When it comes to dining, I'm your go-to guy. I've uncovered the best spots for indulging in mouthwatering Korean cuisine. And if you're a nature enthusiast like me, I'll gladly show you the most stunning natural areas in Seoul. So, if you're ready for an unforgettable journey through this vibrant city, let's explore Seoul together. I promise a warm, humorous, and open-minded experience you will never forget!

Here’s how I can help make your experience unique.

Languages I speak

English

Bergen was a kind and knowledgeable guide. Would 100% recommend him to anyone seeking a tour of Seoul or anywhere nearby. — Michael , Seoul

Hi, I’m Rossi

Seoul

4.8 (4)

This allows me to meet people from around the world and show them my home- Seoul. I'd love to also show you the city and share my knowledge with you. Together we can explore interesting places and you can get a taste for Seoul (literally). How about tasting Korean food such as kimbap, Bibimbap, Bulgogi, and classic BBQ? I am passionate about photography so we can take photos and make everlasting memories for you to take home.

Here’s how I can help make your experience unique.

Languages I speak

English
Mandarin
Korean

Hi, I’m Kevin

Seoul

4.3 (3)

I'm Kevin, your go-to local host in the vibrant heart of Seoul. What I adore most about Seoul is urban infrastructure, showcasing cutting-edge technology and contemporary planning, it is fascinating! As your Seoul guru, I have the inside scoop on all things Jongro, Myeongdong, Gangnam, Dongdaemun, and Hongdae. Trust me; I know these neighborhoods like the back of my hand! In my downtime, you'll find me wandering through bustling markets and streets, indulging in delicious Korean street food. Seoul's food offerings are a feast for the senses. Whether you're into K-pop, K-dramas, or want to delve into traditional practices, I've got you covered. Looking to shop till you drop? I've got recommendations for the best districts, markets, and unique stores in Seoul. Let's make your time in Seoul unforgettable and, most importantly, loads of fun!

Here’s how I can help make your experience unique.

Languages I speak

English

Hi, I’m Mary

Seoul

5.0 (1)

I love the citys vibrant night vibes, where you can explore safely and always find something exciting around every corner. From shopping at traditional markets to modern malls and savoring delicious food from street vendors to upscale restaurants, I’m always on the lookout for unique experiences to share. I’m passionate about Seoul’s rich history and culture. Whether it’s guiding tours at Gyeongbok Palace, exploring the DMZ, or uncovering hidden treasures in Jongno-gu, I love bringing the city’s stories to life. For those interested in shopping, I know the best spots in Myeongdong, and for a more local touch, I can take you on a market adventure in Kyungdong. Whatever you’re looking for, I’m here to help you discover Seoul’s many sides and make your visit unforgettable!

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Hi, I’m Sebastian

Seoul

5.0 (1)

One of the things I love most about Seoul is how it blends modern luxury with rich history—you can stroll past ancient palaces in the morning and enjoy cutting-edge city life by night. I know Sajikdong and Jongro like the back of my hand, and I can take you to incredible local restaurants that most tourists never find. When I’m not exploring Seoul’s food scene, you’ll find me hiking the mountains that surround the city, taking in the breathtaking views. Whether you're here for history, food, or adventure, I’d love to share my favorite spots with you!

Here’s how I can help make your experience unique.

Languages I speak

English
Japanese

Hi, I’m Bella

Seoul

5.0 (1)

Seoul is special to me because it’s incredibly convenient. Fast transportation, clean streets, and restrooms that are easy to find make exploring comfortable and stress free. What I enjoy most is how tradition and modern life coexist so naturally here. You can walk past a Joseon era palace and soon find yourself in a lively neighborhood full of cafés and modern culture. I’m especially comfortable leading tours around Gangbuk, where many historical sites are concentrated and stories of old Seoul come alive. Tours are much easier and more frequent here than in Gangnam. I’m very familiar with Seoul’s historical sites, museums, and panoramic viewpoints. On top of that, Korea’s vibrant coffee and dessert culture is a big passion of mine, and I love introducing guests to hidden gem cafés and local eateries. I’m excited to help you enjoy Seoul like a local friend.

Here’s how I can help make your experience unique.

Languages I speak

English
Korean

Fun fact about me

Sense of humor and wit

Ian 27 February 2026

GJ gave us a great three hour walking tour of Seoul. She is clearly passionate about the city and we learnt a lot and had an interesting morning!

Kimberly 23 February 2026

GJ was an amazing tour guide and was very knowledgeable about Korean history and culture. Even though my friend and I lived in Seoul many years ago, we learned so much more about Korea during this 4 hour walking tour!

Kimberly 24 February 2026

GJ was very knowledgeable and my friend and I learned so much about Korean history and culture!

Andrea 15 February 2026

GJ was the best host with a litany of facts and tidbits about Korea. She would answer my questions like Google! I loved laughing with her and exchanging stories. I wish I could have spent the entire day with her because of how engaging and animated she is — GJ truly gave me a deeper appreciation for Korea’s culture, politics, history, and even art. 10/10 experience.

Melissa 19 February 2026

Knowledgeable thoughtful tailored to what we wanted

Anastasia 4 February 2026

GJ is full of energy and enthusiasm, she is interesting and a fun tour guide! We had a top level experience!

John 29 January 2026

Andrew was great. He is very knowledgable, and clearly proud of his culture. His sharing of that was our favorite part.

Claudia 23 January 2026

Real Stories, Real Connections

Whispers of the Past in a Charming Street

Ascending in the Book Haven: A Journey Between the Pages

Architectural Grandeur: Memories Etched in Stone

Under a Canopy of Lanterns: Cherished Moments

Sealed with a Kiss: A Love Story Amongst Locks

Embracing Tradition at the Palace Gates

Strolling Through Sunlit Alleys

Sunlit Serenity: A Moment in Time

A Glimpse into Timeless Heritage

A Colorful Welcome: Exploring Ancient Temples Together

Embracing the Winter Wonderland

Harmony at the Palace Gates

Vibrant Traditions: A Symphony of Colors in Seoul

Golden Moments: Striking a Pose Under Giant Hands

Joyful Steps in a Tranquil Pavilion

Smiles and Umbrellas at the Grandeur

Ascending into a Literary Wonderland

Joyful Encounter Beneath Brilliant Bronze

Journey to Timeless Elegance

Joyful Wanderers in a Timeless Village

Man poses near carved stone figures at Gyeongbokgung Palace entrance.

People standing in front of a tall stone pagoda inside a spacious museum hall.

Person beneath decorative flower display with steps and foliage in background.

View of a person carrying a bag through a wooden corridor.

Back view of a person surrounded by lush greenery and urban architecture.

Cartoon figures standing and sitting on a wooden floor inside a decorated hall.

Korean banchan dishes arranged on a gray stone table with rice and tea.

Two people stand in front of the Golden Hand sculpture in Gangnam, Seoul.

Three people standing in front of Gyeonghoeru Pavilion, Seoul, South Korea.

Family standing in front of traditional gate at Gyeongbokgung Palace.

Under the Dragon's Gaze: A Joyful Meet

People watch the Banpo Bridge Rainbow Fountain show in Seoul at night.

Embracing Time: Youthful Spirit in Every Moment

Vibrant Memories at the Palace

Time Traveler in Traditional Attire

Warm Friendship Amidst a Winter Wonderland

Guardians of Tradition: A Majestic Welcome

Embracing Tradition Under the Winter Sun

A Stroll Through History: Embracing the Charm of Tradition

Smiles in Seoul's Sun: Capturing Culture and Connection

1

5

7

9

7

7

7

8

Playful Poses and Sky-High Adventures

Beneath Seoul's Skies: Captured Connections

A Stroll Through History: Timeless Elegance in Hanbok

Vibrant Day Out at Seoul's Historic Temple

Embracing Tradition in Vibrant Hanbok

Exploring History's Embrace: A Serene Day at the Palace

Under the Majestic Roof: A Moment in Time

Cultural Harmony at the Temple Gates

Skyline Conversations: A Day Above the City

A Dazzling Night: Fire Dance on the Streets

Cozy Moments Over a Tasty Feast

Savoring Moments: A Family Feast in Seoul

Culinary Companions: Dining Delights

Exploring Flavors: A Joyful Stroll Through the Bustling Market

A Stroll Through Time in Traditional Attire

Embracing Tradition: A Journey Through Time

Stroll Through History: A Joyful Journey

Paul_Koo_Seoul_BR-1222871067

Dongwook_Lee_Seoul_BR-1237207143

Dongwook_Lee_Seoul_BR-1236216821

Paul_Koo_Seoul_BR-1241050275

Beautiful memory

FAQs

Your questions, answered

Are experiences the same as tours?

No. Our experiences are unscripted and designed around you. Instead of following a rigid itinerary, your host will plan a personalized journey that feels natural, immersive, and unique.

What if I don’t know what I want to explore?

That’s completely fine! Select an experience theme or a flexible discovery experience, and after booking, answer a few questions so your host can design the perfect experience for you.

Will I be able to speak to my host beforehand?

Yes. After we match you with your host, we’ll introduce you so you can chat about the plan and make any tweaks before the day.

How do you match me with a host?

We ask a few questions. After you book, you’ll fill out a short questionnaire about your interests and travel style. We’ll then match you with the best local host to design your experience.

Can I request specific places or types of stops?

Yes! After booking, you will receive a questionnaire where you can highlight must-visit spots and anything else you’d like to include, and your host will craft your experience around them.

Will I know my itinerary in advance?

Yes, you will have the opportunity to chat with your host directly and agree on a plan for the day. However, there’s always room for spontaneity and local surprises!

Can I mix different themes in one experience?

Yes! You can blend food, culture, history, neighborhoods, or even a bit of nightlife if time allows. Just share your interests in the questionnaire, and your host will build the day around them.

Can my host meet me at my accommodation?

Hotel meet-ups are available upon request in central areas. If you're staying outside the city, your host will recommend the best meeting spot and guide you with directions.

Can I cancel if my plans change?

Yes. You can cancel for free up to 24 hours before your experience date—no questions asked.

See what a personalized experience feels like!

Start Booking with us

★★★★★

Jan

3 March 2026

I really loved that Ack explained everything in detail and also personalised the tour by taking in extra locations and also showing me great locations for food and sightseeing for the next days where I'm in Tokyo

Kim

Roy and tour were great! Highly recommend!

Nancy

2 March 2026

Very knowledgeable and interested in what would make a great day for us.

Experience Seoul Beyond the Guidebooks

Top Seoul Experiences

Half day In Seoul with a local

Half day In Seoul with a local

Kickstart your trip to Seoul

Kickstart your trip to Seoul

Full day In Seoul with a local

Full day In Seoul with a local

Top 10 Seoul in a day

Top 10 Seoul in a day

Ultimate Korean food experience

Ultimate Korean food experience

Take the quiz

Ultimate Seoul street food experience

Ultimate Seoul street food experience

A night in Seoul with a local

A night in Seoul with a local

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

Escape the airport: see Seoul on your layover

Escape the airport: see Seoul on your layover

The vibrant market culture of Seoul

The vibrant market culture of Seoul

Take the quiz

How Personalization Works

Choose a flexible experience

Tell us what you’re into

Meet your host and shape your day

Explore more of Iconic Sights & Hidden Gems

Top 10 Seoul in a day

Escape the airport: see Seoul on your layover

Historic Seoul: explore Bukchon Hanok Village

Explore more of Local Food & Drink Tastings

Ultimate Korean food experience

Ultimate Seoul street food experience

More than 27,006 5-star reviews and counting

27,006+ 5-Star Reviews and Counting

Our Experiences

Filters

Experience Category:

Sorting By:

Half day In Seoul with a local

Ultimate Korean food experience

The vibrant market culture of Seoul

Andrew

GJ

Paul

Jeeseon

Jay

Thomas

Hans

Steve

Young

Bergen

Rossi

Kevin

Mary

Sebastian

Bella

Hi, I’m Andrew

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m GJ

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m Paul

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m Jeeseon

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m Jay

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m Thomas

Here’s how I can help make your experience unique.

Languages I speak

Hi, I’m Hans

Here’s how I can help make your experience unique.

Languages I speak

Experience Seoul
Beyond the Guidebooks