For centuries, Insadong has been at the heart of Seoul’s artistic identity. This neighborhood is a fascinating blend of tradition and modernity, but despite rapid modernization in recent years has clung on to its reputation as Seoul’s traditional artistic neighborhood. The area - which makes a great place to stay in Seoul - has been the home of the country’s traditional arts and antique scene for centuries, and there’s no sign of that changing any time soon. Wander through the web of alleys which branch off the main road and discover tradition in its teahouses, galleries, and shops, as well as hints of a modern city in craft brew, bars quirky cafes. Here’s what to do in Insadong, so you can get to the heart of Insadong, Seoul and its artistic soul.