Icons & Secrets
5 (34)

Explore the lively streets of Hongdae, the coolest neighborhood in Seoul

3 hours English
5 (34)
100% Personalized

Explore Hongdae's vibrant university atmosphere, discover unique street art as you shop for unique items, and try delicious street food

Steve
Steve
Mary
Mary

Match with one of our local hosts

Be matched with a host based on your interests and preferences, to tailor your perfect day.

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100% Flexible: Adapt in real time

Your host will fine-tune the experience in real time to match your mood.

Experience Overview

Time:

3 hours

What to expect:

Fully tailored to your preferences

Language:

Hosted in English (Other languages may be requested)

Meeting point:

Starbucks 109 Jae-dong, Jongno-gu, Seoul, South Korea

Cancellation:

Free cancellation up to 24 hours before the experience

What to bring:

  • We recommend wearing comfortable shoes and carrying a light bag for your essentials.
  • Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.

What’s Included:

Private and personalised itinerary
3 hours with a Host
Walking experience
Hotel meet-up (available on request for central location)

What’s Excluded:

Food and drink
Tickets to any attractions
Transportation costs
Gratuities (optional)

Key Highlights:

  • Explore one of Seoul’s most vibrant and expressive neighborhoods that’s popular among students and artists alike.
  • See an alternative side to hyper-modern Seoul with the guidance of your own local host.
  • Appreciate stunning street art and live performances as you wander Hongdae’s roadways.
  • Browse through quirky boutiques and shop for hand-crafted local creations.
  • Indulge in some tea and treats at a local themed cafe, or visit the area by night and sing your heart out at a karaoke bar.
  • Pick your host’s brain for the best spots to spend the rest of your time in South Korea’s capital.

What travelers think of our Seoul experiences

A
Annette 27 September 2025

Jay was very knowledgeable and worked the itinerary perfectly!

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A
Andreas 17 September 2025

Andrew was so knowledgeable about Korean culture and history, but at the same time fun, I really enjoyed the tour with him.

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R
Regan 16 September 2025

Andrew is a super experienced and knowledgeable host and tour guide who can speak with deep knowledge on a wide range of subject. Andrew will give you excellent recommendations for whatever you are looking for in South Korea! We would highly recommend Andrew to anyone going to Seoul.

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K
Katie 6 June 2025

Young was full of great info. He relayed the history in an easy to understand and relatable way.

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S
Santiago 24 November 2024

All was on time and as agreed

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What you’ll do

You’ll explore Hongdae, one of Seoul’s most vibrant areas filled to the brim with quirky stores, live music venues, cheap eats - it’s the city’s student hub, after all - and plenty of visual art to get your creative juices flowing.

Speaking of juices, your host could take you to an indie joint like The Henz Club, where you can sip on soju liquor with the who’s who of Hongdae, or you could opt for some traditional tea at Thanks Nature Cafe with a couple of sheep to keep you company - did we not mention Hongdae is known for its themed cafes?

You could catch an impromptu street performance along Eoulmadag Street, but you might end up spending all your time enjoying the nostalgia of arcade gaming at Zzang Games instead.

Real Stories, Real Connections

Exploring a towering library wall at a modern Seoul mall.

Exploring a towering library wall at a modern Seoul mall.

Gathered under ornate wooden beams, smiles abound at Seoul's historic gate.

Gathered under ornate wooden beams, smiles abound at Seoul's historic gate.

Enjoying the sunshine amid Seoul's historic architecture.

Enjoying the sunshine amid Seoul's historic architecture.

A vibrant water show illuminates the night sky in Seoul.

A vibrant water show illuminates the night sky in Seoul.

Exploring Seoul's street art with a touch of playful youth.

Exploring Seoul's street art with a touch of playful youth.

Beneath Seoul's clear skies, they smile by the grand palace drum.

Beneath Seoul's clear skies, they smile by the grand palace drum.

Standing in traditional attire, he explores a historic Seoul village.

Standing in traditional attire, he explores a historic Seoul village.

Warm smiles against a snowy backdrop at Seoul's historic palace.

Warm smiles against a snowy backdrop at Seoul's historic palace.

Witnessing Seoul's changing of the guard amidst ancient palace walls.

Witnessing Seoul's changing of the guard amidst ancient palace walls.

A surprise encounter with tradition outside Seoul's majestic gates.

A surprise encounter with tradition outside Seoul's majestic gates.

Exploring intricate architecture under Seoul's vibrant skies.

Exploring intricate architecture under Seoul's vibrant skies.

Enjoying a crisp day in front of Seoul's tranquil pond.

Enjoying a crisp day in front of Seoul's tranquil pond.

Taking in the serene beauty of Gyeongbokgung Palace in sunlight.

Taking in the serene beauty of Gyeongbokgung Palace in sunlight.

Standing in awe of intricate architecture in Seoul's heart.

Standing in awe of intricate architecture in Seoul's heart.

Beneath a vibrant ceiling of lanterns, sharing smiles in Seoul's sun.

Beneath a vibrant ceiling of lanterns, sharing smiles in Seoul's sun.

Lost in a sweet moment amid Seoul's love locks.

Lost in a sweet moment amid Seoul's love locks.

Posing in colorful hanboks beneath Seoul's grand palace architecture.

Posing in colorful hanboks beneath Seoul's grand palace architecture.

Strolling through Seoul's vibrant streets, umbrellas offer a quirky shade.

Strolling through Seoul's vibrant streets, umbrellas offer a quirky shade.

Relaxing in the sunshine outside a traditional Seoul building.

Relaxing in the sunshine outside a traditional Seoul building.

Admiring the intricate details of Seoul's historic architecture under a clear sky.

Admiring the intricate details of Seoul's historic architecture under a clear sky.

Exploring vibrant temple colors under Seoul's clear skies.

Exploring vibrant temple colors under Seoul's clear skies.

Strolling through Seoul's charming alleys on a cloudy afternoon.

Strolling through Seoul's charming alleys on a cloudy afternoon.

Enjoying the sunshine at Seoul's historic Gyeongbokgung Palace courtyard.

Enjoying the sunshine at Seoul's historic Gyeongbokgung Palace courtyard.

A vibrant changing of the guard ceremony unfolds under Seoul's clear skies.

A vibrant changing of the guard ceremony unfolds under Seoul's clear skies.

Enjoying a sunny day by the palace's tranquil waters in Seoul.

Enjoying a sunny day by the palace's tranquil waters in Seoul.

Visitors exploring Seoul's charming streets lined with decorations.

Visitors exploring Seoul's charming streets lined with decorations.

Tourists standing before a temple entrance in vibrant Seoul colors.

Tourists standing before a temple entrance in vibrant Seoul colors.

Tourists standing together under Seoul's dramatic, cloudy sky.

Tourists standing together under Seoul's dramatic, cloudy sky.

Enjoying a sunlit view over Seoul’s historic landscape.

Enjoying a sunlit view over Seoul’s historic landscape.

Sharing a joyful moment in a sunlit Seoul alleyway.

Sharing a joyful moment in a sunlit Seoul alleyway.

A couple enjoys a sunny day beside Seoul's modern art sculpture.

A couple enjoys a sunny day beside Seoul's modern art sculpture.

Capturing a playful mirrored selfie outside a Seoul café.

Capturing a playful mirrored selfie outside a Seoul café.

Gathered around a table, enjoying a lively barbecue in Seoul.

Gathered around a table, enjoying a lively barbecue in Seoul.

Enjoying a sunny afternoon on bustling Seoul steps.

Enjoying a sunny afternoon on bustling Seoul steps.

A sunny start exploring Seoul's historic palace grounds together.

A sunny start exploring Seoul's historic palace grounds together.

Enjoying a sunny day exploring historic Seoul.

Enjoying a sunny day exploring historic Seoul.

Striking playful poses beneath Seoul's giant golden monument.

Striking playful poses beneath Seoul's giant golden monument.

Exploring a traditional hanok in the warm Seoul sunshine.

Exploring a traditional hanok in the warm Seoul sunshine.

Strolling through Seoul's historic alleys, they enjoy the warm sunshine.

Strolling through Seoul's historic alleys, they enjoy the warm sunshine.

Smiling beneath the vibrant lanterns of a Seoul temple.

Smiling beneath the vibrant lanterns of a Seoul temple.

Exploring the grandeur of a towering pagoda inside a modern hall.

Exploring the grandeur of a towering pagoda inside a modern hall.

Strolling under vibrant flowers, exploring hidden corners of Seoul.

Strolling under vibrant flowers, exploring hidden corners of Seoul.

Strolling through a traditional hanok's sunlit wooden corridor in Seoul.

Strolling through a traditional hanok's sunlit wooden corridor in Seoul.

Strolling through a lush garden oasis amid Seoul's urban landscape.

Strolling through a lush garden oasis amid Seoul's urban landscape.

Contemplating peace under the gaze of a golden statue.

Contemplating peace under the gaze of a golden statue.

Savoring a traditional Korean feast with an array of colorful dishes.

Savoring a traditional Korean feast with an array of colorful dishes.

Standing beneath the giant golden fingers in vibrant Seoul.

Standing beneath the giant golden fingers in vibrant Seoul.

Smiling beneath the ornate palace roof in vibrant Seoul.

Smiling beneath the ornate palace roof in vibrant Seoul.

Strolling through Seoul's vibrant historic architecture, smiles abound.

Strolling through Seoul's vibrant historic architecture, smiles abound.

Enjoying the grandeur of a historic palace in Seoul's sunlight.

Enjoying the grandeur of a historic palace in Seoul's sunlight.

Taking in the grandeur of a historic Seoul palace under a vast sky.

Taking in the grandeur of a historic Seoul palace under a vast sky.

Enjoying a vibrant day dressed in traditional attire in Seoul.

Enjoying a vibrant day dressed in traditional attire in Seoul.

Exploring Seoul's rich heritage, smiles in front of a stunning temple.

Exploring Seoul's rich heritage, smiles in front of a stunning temple.

Capturing a joyful moment in Seoul's historic heart.

Capturing a joyful moment in Seoul's historic heart.

Exploring vibrant Seoul with smiles against a dramatic skyline.

Exploring vibrant Seoul with smiles against a dramatic skyline.

Playful faces beneath the iconic Seoul tower on a sunny day.

Playful faces beneath the iconic Seoul tower on a sunny day.

A playful moment beneath Seoul's colorful traditional pavilion.

A playful moment beneath Seoul's colorful traditional pavilion.

Admiring intricate patterns under Seoul's ancient palace gate.

Admiring intricate patterns under Seoul's ancient palace gate.

Standing beneath the vast, intricate roof of Gyeongbokgung Palace.

Standing beneath the vast, intricate roof of Gyeongbokgung Palace.

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A group shares a cheerful moment near a tranquil Seoul pond.

A group shares a cheerful moment near a tranquil Seoul pond.

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Wearing a hanbok, she enjoys the serene beauty of Seoul.

Wearing a hanbok, she enjoys the serene beauty of Seoul.

Enjoying a rainy day at Seoul's historic Gyeongbokgung Palace.

Enjoying a rainy day at Seoul's historic Gyeongbokgung Palace.

Riding the escalator beside a wall of endless stories in Seoul.

Riding the escalator beside a wall of endless stories in Seoul.

Laughing beneath a massive gold sculpture in bustling Seoul.

Laughing beneath a massive gold sculpture in bustling Seoul.

Admiring the intricate details of Seoul's traditional architecture under a vivid sky.

Admiring the intricate details of Seoul's traditional architecture under a vivid sky.

Strolling along Seoul's traditional hanok village under a bright sky.

Strolling along Seoul's traditional hanok village under a bright sky.

Taking in the vibrant colors beneath Seoul's regal gate.

Taking in the vibrant colors beneath Seoul's regal gate.

Enjoying a sunny day at the historic palace in Seoul.

Enjoying a sunny day at the historic palace in Seoul.

Chatting together on a Seoul overlook as the city stretches below.

Chatting together on a Seoul overlook as the city stretches below.

A fiery street performance captivates onlookers in lively Seoul nightlife.

A fiery street performance captivates onlookers in lively Seoul nightlife.

Sharing smiles and traditional tea in a cozy Seoul café.

Sharing smiles and traditional tea in a cozy Seoul café.

Savoring a shared meal in a cozy Seoul eatery.

Savoring a shared meal in a cozy Seoul eatery.

Sharing laughter over a cozy meal in Seoul.

Sharing laughter over a cozy meal in Seoul.

Exploring vibrant tastes in Seoul's bustling market aisles.

Exploring vibrant tastes in Seoul's bustling market aisles.

Admiring the vibrant palace architecture from centuries past in Seoul.

Admiring the vibrant palace architecture from centuries past in Seoul.

Standing before vibrant temple doors in sunny Seoul.

Standing before vibrant temple doors in sunny Seoul.

Strolling through Seoul's traditional hanok village, soaking in the charm.

Strolling through Seoul's traditional hanok village, soaking in the charm.

Exploring the charm of traditional hanok houses in Seoul's winding streets.

Exploring the charm of traditional hanok houses in Seoul's winding streets.

Strolling beneath colorful umbrellas on a bustling Seoul street.

Strolling beneath colorful umbrellas on a bustling Seoul street.

Exploring a quaint, umbrella-lined alley in sunny Seoul.

Exploring a quaint, umbrella-lined alley in sunny Seoul.

Enjoying a sunny day by Gyeongbokgung Palace's serene pond in Seoul.

Enjoying a sunny day by Gyeongbokgung Palace's serene pond in Seoul.

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