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The Vibrant Market Culture of Seoul


1 review
4 hours | from $60.00 pp
There’s no better way to experience a truly authentic taste of local life in Seoul than by immersing yourself in the city’s vibrant market culture. This cosmopolitain hub may be renowned for its modernity, but behind the impressive advertising and huge stores lie the local markets which have been a pillar of everyday life for decades. With a local to guide you, explore the diverse markets - discover historic marketplaces which have stood for centuries, shop for the latest trends and fabrics in a renowned fashion market, visit Korea’s largest fish market at dawn or eat your way round a night market to taste the street food! Seoul’s cultural roots can be felt in these bustling bazaars where locals still come every day to grab a bargain, trade and eat delicious street food - so why not join them!
4 hrs
Start when you want
Private & personalised

What you'll do

Join a like-minded Local Host to immerse yourself in local life and explore the markets which are an integral part of life in Seoul! Discover the spots where locals come to buy fresh produce, marvel at the catch of the day being brought in at the fish market, shop for the latest trends or simply wander through one of the city’s oldest markets - your experience will be fully personalised to what you’re interested in exploring, so the choice is yours!Read more +

Experience the enchanting blend of contemporary culture and traditional roots in some of the city’s bustling markets, grab a bite to eat from a street food vendor and pick up a bargain or two yourself! 

Spend time getting to know your Local Host, who will recommend other markets to explore that they know you’ll love, and share with you the spots where Seoulites really go to do their shopping, so you can get off the beaten path and explore the markets that most tourists miss. 


What To Expect

We’ll be in touch within 24 hours after booking to find out more about your family’s personality, interests and any requirements so we can assign a like-minded local who can create a bespoke experience for you. 

Your Local Host will communicate with you directly to suggest an itinerary and agree a meeting time and place. Your itinerary is flexible, so during the experience you can always change your mind about what you want to do.

Your Local Host may also suggest adjustments or new routes if they feel that there is something just around the corner that you may enjoy, or perhaps if the weather affects your itinerary.

Although you’ll visit famous museums and attractions, your Local Host will also help you to discover the places and restaurants that are loved by locals, and that you wouldn’t find a in a guide book.


What's Included

* Private and personalised itinerary
* 4 hours in the city with a Local Host
* Walking experience (other transport can be arranged at an additional cost)


What's Not Included

* Ariport pick-up and drop-off (can be arranged at an extra cost)
* Food and drinks
* Tickets to any attractions
* Transportation costs 
* Gratuities (optional)


Cancellation Policy

Cancel up to 7 days before your experience and get a full refund. 


Meeting Point

Your meeting point is flexible, and to be agreed with your Local Host. Meet-up at your hotel or accommodation can be requested, or your Local Host will meet you at a convenient location close to the start of your experience.

Experience Highlights

* Immerse yourself in Seoul's vibrant and historic market culture 
* Join a local to browse the most famous markets and off the beaten path, backstreet bazaars 
* Get tips and tricks for how to grab a bargain in Seoul's markets
* See unique markets and get an authentic glimpse of local life 
* Shop in fashion markets and soak up the traditions of market culture in the city's oldest market
* Enjoy some street food from a local vendor as you stroll through the markets

Total: USD
per adult
Start when you want

You can change your preferred start time after booking

Buy this experience as a gift
Experience type
Private and personalised to what you want to see and do.
Multiple languages available. Request at time of booking.
Kids go free
Kids up to 12 years old go free