Shopping

The Vibrant Market Culture of Seoul

A fish market at dawn, underground markets and night market bargaining (street food in hand).

  • (1 review)
  • Private &
    personalized
  • 4 hours
  •  From $60.00 USD per person
  • Walking
  • Multiple languages available. Request at time of booking.

What you’ll do

There’s not a whole lot of soul to shopping malls is there? Soul, see what we did there? Anyway, you’ll join one of our Seoul hosts to discover the bustling centre of Seoul’s most time-honoured economy - marketplaces. 

Whilst the city itself is a shining beacon of cosmopolitan modernity, it still houses these traditional nods to its past in the form of street markets.

 You could shop for the latest fabrics at a renowned fashion market, visit Korea’s largest fish market at dawn (quite something to behold) or simply eat your way around a night market and taste some street food - my oh my, sign us up.

It’s here, where locals come to buy, sell, barter and trade, that South Korea’s cultural roots can be felt. Join your host and allow them to introduce you to an institution that’s been around for decades.

You might just need to find some extra room in your suitcase for the gadgets, souvenirs and tea sets you’ll undoubtedly end up buying!

Our Picks

  • Immerse yourself in Seoul's vibrant and historic market culture

  • Join your host and browse the most famous markets and backstreet bazaars together

  • Get tips on how to haggle for bargains, then put them into practice

  • See unique markets and get an authentic glimpse of local life

  • Shop in fashion markets and soak up the traditions of market culture in the city's oldest market

  • Enjoy some street food from a local vendor as you stroll through a night markets, making sure you fit in as many treats as possible

Good to know

What’s included
  • Private and personalised itinerary
  • 4 hours with a host
  • Walking experience (other transport can be arranged at an additional cost)
What’s not included
  • Airport pick-up and drop-off (can be arranged at an extra cost)
  • Food and drinks
  • Tickets to any attractions
  • Transportation costs
  • Gratuities (optional)
Cancellation Policy

Cancel 7 days before the experience for a full refund



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where you go and what you do.

This experience’s reviews

SEOUL, THE VIBRANT MARKET CULTURE OF SEOULTingmin

5 average | 2 reviews

June 2018

We had a really good time!!

Tingmin was extremely helpful!!

Review by Elena V

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