Traditions & Heritage
5 (70)

Experience the pulse of Seoul's cultural scene at Insadong

3 hours English
5 (70)
100% Personalized

Explore Seoul's most exciting neighborhood! Stroll through winding streets discovering traditional crafts, charming boutiques and beautiful temples

Thomas
Thomas
Andrew
Andrew

Match with one of our local hosts

Be matched with a host based on your interests and preferences, to tailor your perfect day.

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100% Flexible: Adapt in real time

Your host will fine-tune the experience in real time to match your mood.

Experience Overview

Time:

3 hours

What to expect:

Fully tailored to your preferences

Language:

Hosted in Japanese, Korean, Mandarin (Other languages may be requested)

Meeting point:

Your hotel/apartment or any other central location

Cancellation:

Free cancellation up to 24 hours before the experience

What to bring:

  • We recommend wearing comfortable shoes and carrying a light bag for your essentials.
  • Public transport may be used during the experience - please bring a travel card or small amount of cash for fares.

What’s Included:

Private and personalised experience
3 hours with a Host
Walking experience
Hotel meet-up (available on request for central location)

What’s Excluded:

Food and drink
Tickets to any attractions
Transportation costs
Gratuities (optional)

What makes it special

Key Highlights:

  • Join your host and explore the most creative neighbourhood in Seoul!
  • Visit a traditional teahouse where you’ll be transported back in time by the ancient ritual and traditional architecture
  • Browse antique stores and workshops where artisans still make traditional stationery and porcelain to this day
  • Visit one of the hundreds of galleries (really, there are more than 100!) in the area, like the Museum of Fine Art
  • Shop in a modern take on the traditional outdoor market selling arts and crafts
  • Try the local street food if you get hungry - even if you’re not hungry, we’re certain you’ll still want to try it
  • Visit historic landmarks and temples as you amble around

What travelers think of our Seoul experiences

L
Lisa Jun 2025

And only a short two hours, we would learned a lot about Seoul, the history of South Korea and checked out many shopping/eating sites. This is a very tourist, friendly city and I wish we could’ve stayed longer.

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K
Katie Jun 2025

Young was full of great info. He relayed the history in an easy to understand and relatable way.

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L
Laura Jun 2025

We had a fantastic tour with Andrew. He designed the perfect tour suited to us. A great mix of history, culture and food. He also helped us buy a t money card and showed us how to use the bus and subway. We went to Changdeokgung Royal Palace, Bukchon Hanok Village, cafe street, and Gwangjang Food Market where he took us to a local pancake restaurant. We had a great time and learnt so much about Korean history and modern culture and customs. I highly recommend Andrew and this tour. "

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J
Jiayang May 2025

Andrew was very funny and informative. He asked us for input and gave us a tentative itinerary the day before we met, which made us feel taken care of and prepared for the tour.

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J
Joseph Dec 2024

Our recent trip to Seoul South Korea was made extra special by booking a private tour with City Unscripted. Because we had a limited time to see the highlights of Seoul, we chose to do a tour focusing on Art and Food. We were fortunate enough to be paired with our guide Andrew. It is always refreshing to be paired with a guide who is both knowledgeable and engaging. Andrew had a keen sense of what we wanted to see and exactly how best to navigate the city with the tight schedule we had to keep. With Andrew as our guide and mentor, we learned many important details about how to get around the city, where to see the best Art, and best of all, where to find the best food in the marketplaces. I highly recommend the Private tour of Seoul and I strongly advise you to ask for Andrew as your guide, you won't be disappointed. Andrew speaks multiple languages fluently and made everything a breeze. We hope to return to Seoul again soon and we look forward to seeing our friend Andrew for another adventure in the city. Joseph

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K
Katherine May 2023

Paul is an excellent tour guide. He was already in the lobby when we came down to meet him. We wanted to take pictures in the traditional dress so he brought us to a very nice hanbok rental. We then walked over to the palace and had several pictures taken.. Afterwords we went to the Namendem Market for a short while.

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Joyful Encounter Beneath Brilliant Bronze

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A Colorful Welcome: Exploring Ancient Temples Together

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A Dazzling Night: Fire Dance on the Streets

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Cozy Moments Over a Tasty Feast

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Savoring Moments: A Family Feast in Seoul

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A Glimpse into Timeless Heritage

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Sunlit Serenity: A Moment in Time

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Embracing Tradition at the Palace Gates

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Under a Canopy of Lanterns: Cherished Moments

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Architectural Grandeur: Memories Etched in Stone

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Embracing Tradition Under the Winter Sun

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Guardians of Tradition: A Majestic Welcome

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Warm Friendship Amidst a Winter Wonderland

Time Traveler in Traditional Attire

Time Traveler in Traditional Attire

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Vibrant Memories at the Palace

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Culinary Companions: Dining Delights

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Beneath Seoul's Skies: Captured Connections

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Vibrant Day Out at Seoul's Historic Temple

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Embracing Tradition in Vibrant Hanbok

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Under the Majestic Roof: A Moment in Time

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Exploring History's Embrace: A Serene Day at the Palace

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Stroll Through History: A Joyful Journey

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A Stroll Through Time in Traditional Attire

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A Stroll Through History: Timeless Elegance in Hanbok

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Paul_Koo_Seoul_BR-1222871067

Paul_Koo_Seoul_BR-1222871067

Paul_Koo_Seoul_BR-1222871067

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Dongwook_Lee_Seoul_BR-1237207143

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Dongwook_Lee_Seoul_BR-1236216821

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Paul_Koo_Seoul_BR-1241050275

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory

Beautiful memory