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Explore Artistic Insadong


3 hours | from $47.50 pp
Insadong has been Seoul’s most artistic neighbourhood for centuries, and is still the entire country’s home of traditional arts and antiques. Today, you’ll find a fascinating blend of tradition and modernity as you weave through the tangle of old backstreets which branch off Insadong-gil, the neighbourhood’s main thoroughfare and most contemporary artery. Glimpse into an ancient way of life in its teahouses and tiny stores selling traditional crafts, where centuries old artistic traditions are still honoured, then explore how that artistic spirit has been given a thoroughly modern update in a quirky market, contemporary gallery or hip craft brewery. In one moment, you could see porcelain and stationary being hand crafted the traditional way, and in the next be swept up in a vibrant street performance or shopping in a miniature, modern mall. You can feast on everything from North Korean style dumplings to street eats to Korean fried chicken and beer. So let your Host lead you through the creative wonderland that is Insadong, and let your senses come alive!
3 hrs
Start when you want
Private & personalised
walking + public transport

What you'll do

Join a Host to explore the Insadong neighbourhood, a centuries old artists’ enclave which is still known today for its traditional arts and antiques trading despite also experiencing some rapid modernisation in recent years.Read more +

Stroll along its biggest street, Insadong-gil, where you can see street food traders throwing together mind-boggling dishes like ‘dragons beard candy’, or classics like grilled octopus skewers and tteok-bokki, which are gooey, stick-to-the-roof-of-your-mouth rice cakes served in a spicy sauce. 

With its longstanding antique and traditional crafts legacy, you may want to browse some of the traditional stationary and porcelain shops which the area is famous for. Almost all of the city’s traditional stationary shops are located here, and just to make it clear there’s even a giant paintbrush carved from stone at the entrance to the neighbourhood. 

Perhaps visit Joygesa Temple, one of the most important and historic Buddhist temples in the country, having been established in 1395.

No visit to Insadong would be complete without visiting Ssamziegil; somewhere between a traditional outdoor market and a modern mall, this unique shopping experience has over 70 independent shops selling the works of Korean artists and craftspeople where you can pick up some unique souvenirs to take home with you!

There are over 100 art galleries in this neighbourhood - so you could wander through the intricate web of backstreets and dip in and out of any galleries which catch your eye, or let your Host recommend one. Or head to its most famous, the Kyung-in Museum of Fine Art, which exhibits the works of both Korean and international artists. 

All of this exploring might leave you feeling like a bite to eat, or perhaps a sip of tea! Experience a traditional tea house, which will transport you back to another time and immerse you in traditional Korean culture. Or maybe you’d prefer to go to a neighbourhood restaurant where you can try the North Korean style of dumplings, or you could visit a nostalgic cafe which has been the setting of many K-Pop dramas! 

What’s included

  • Private and personalised experience 
  • 3 hours with a host specially chosen for you
  • Walking experience (other transport can be arranged at an additional cost)

What’s not included

  • Food and drinks 
  • Tickets to attractions
  • Transportation costs
  • Gratuities (optional)

Meeting point

Your meeting point is flexible, and to be agreed with your Local Host. Meet-up at your hotel or accommodation can be requested, or your Local Host will meet you at a convenient location close to the start of your experience.

Start time

You can start whenever is most convenient for you. You can agree a time directly with your host after booking.

Cancellation Policy 

Cancel up to 7 days before your experience and get a full refund 

Experience Highlights

  • Join a hand-picked Host to explore the most artistic, creative neighbourhood in Seoul!
  • Visit a traditional teahouse where you’ll be taken back in time 
  • Browse antique stores and workshops where artisans still make traditional stationary and porcelain 
  • Visit one of the hundreds of galleries (really, there are more than 100!) in the area like the Museum of Fine Art 
  • Shop in a unique modern take on a traditional outdoor market 
  • Try the local street food if you get hungry 
  • Visit historic landmarks and temples 
Total: USD
per adult
Start when you want

You can change your preferred start time after booking

Buy this experience as a gift
Experience type
Private and personalised to what you want to see and do.
Multiple languages available. Request at time of booking.
Kids go free
Kids up to 12 years old go free