City Unscripted

Things to Do in Amsterdam: 15 Years of Local Secrets & Tourist Traps to Avoid

Written by Maartje van Dijk
Shows you the city behind the postcards.
1 Sep 2025
Table Of Contents

Table Of Contents

  1. Why I'm Writing This Guide
  2. Must-Sees: The Classics You Can't Skip
  3. Rijksmuseum: Eight Centuries of Dutch Swagger
  4. Tulip Season: Don't Let Instagram Fool You
  5. Overrated Spots: Save Your Time and Money
  6. Hidden Gems: The Amsterdam Locals Actually Enjoy
  7. Authentic Eats: What Actually Tastes Good
  8. Offbeat Experiences: The Weird and Wonderful
  9. Cultural Experiences That Matter
  10. Contemporary Art Beyond the Obvious
  11. Enjoying the Outdoors
  12. Day Trips: Escaping the City Bubble
  13. Nightlife: Beyond the Obvious
  14. Practical Stuff That Actually Helps
  15. Frequently Asked Questions
  16. My Honest Take After Fifteen Years
Amsterdam Central Station.

Amsterdam Central Station.

Why I'm Writing This Guide

Look, I've been calling Amsterdam home for fifteen years now, and frankly, I'm getting pretty fed up with seeing the same sugar-coated tourist nonsense everywhere I look.

You want to know the real things to do in Amsterdam? Great.

But I'm going to give it to you straight. No Instagram filter, no "everything is magical" nonsense. Just honest advice from someone who's actually lived through fifteen Dutch winters and knows which canal-side café will rip you off.

The things I recommend in Amsterdam come from actually living here, not from some weekend blogger who thinks they "discovered" the city after a long weekend.

Must-Sees: The Classics You Can't Skip

Alright, let's get the obvious stuff out of the way first.

When people ask about the best things to do in Amsterdam, these are the spots that even us locals grudgingly admit are worth the hassle. Yeah, you'll be fighting tourists with selfie sticks, but I promise these spots earned their reputation for a reason.

Anne Frank House

Interior view of Anne Frank House secret annex

Interior view of Anne Frank House secret annex

Anne Frank House

I'm not going to lie. Every time I walk past the line of people waiting outside, I think, "thank goodness I don't have to do that anymore."

But with that said, the Anne Frank House absolutely deserves its spot as one of the top things to do in Amsterdam. This famous museum draws visitors from around the world, and for good reason.

I remember the first time I visited, about six months after moving here. Standing in those cramped rooms where a teenage girl wrote words that changed the world? It hits different when you're actually there.

The museum has this way of making history feel immediate and personal that I've never experienced anywhere else.

Pro tip from someone who's learned the hard way: tickets go live exactly six weeks ahead of time, every Tuesday at 10 am Central European Time.

Set three alarms, have your payment info ready, and pray your internet doesn't crash. I've watched too many friends get shut out because they tried to wing it. If you do manage to snag tickets, arrive early to avoid the worst of the crowds and give yourself time to fully absorb the experience.

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Van Gogh Museum exterior

Van Gogh Museum exterior

Van Gogh Museum: More Than Just Sunflowers

Here's something that surprised me when I first moved here: the Van Gogh Museum actually lives up to the hype. I was expecting another overhyped tourist trap, but walking through those galleries genuinely changed how I see art.

The museum houses over 200 paintings and 500 drawings, basically the world's largest collection of Vincent van Gogh's work.

What gets me every time is seeing how he evolved from those dark, brooding Dutch pieces to the explosion of color and emotion we all recognize.

The guy only had about two years of prime creative output, but man, did he make them count. You'll see his famous works like "The Potato Eaters" and various sunflower paintings, but it's the lesser-known pieces that really tell his story.

I've brought visiting friends here dozens of times, and even my most art-skeptical buddies walk out impressed. The building itself, designed by Gerrit Rietveld, gives the artwork room to breathe without competing for attention.

In my honest opinion, the Van Gogh Museum remains one of the essential things to do in Amsterdam, especially if you give a damn about art.

I am Amsterdam

I am Amsterdam

Rijksmuseum: Eight Centuries of Dutch Swagger

The Rijksmuseum is basically the Netherlands showing off 800 years of being pretty damn successful. Most people head straight for the Golden Age galleries, which are from the 17th century, when Amsterdam had more money than it knew what to do with, and honestly, that's not a bad strategy.

What I love about this place is how it doesn't just show you pretty paintings. It tells the story of how this tiny, soggy country became a global powerhouse.

Plus, the museum garden is free and perfect for recovering from culture overload with a coffee and some people-watching.

I've sat in the area on many occasions, just looking at how people walk out amazed with what they've seen. It's so much better in person than in books or on screens, and they just experienced it!

Canal Cruise: Yeah, It's Touristy, But Do It Anyway

I used to roll my eyes at canal cruises. Then my sister visited, dragged me onto one, and I had to eat my words.

There's something about seeing Amsterdam from the water that makes you understand why people built a city in this impossible place.

I recommend that you skip the big glass-topped tour boats if you can, the open boats let you actually experience those narrow canals instead of just looking at them through a window.

A canal cruise remains one of the best things to do in Amsterdam for first-time visitors trying to wrap their heads around how this city actually works.

Canal boat under bridge

Canal boat under bridge

For more information, check our best attractions Amsterdam guide.

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Tulip Season: Don't Let Instagram Fool You

Let me be real about tulip season for a minute.

Yes, it's beautiful.

Yes, it runs from mid-March through mid-May.

Yes, this makes spring one of the best times for outdoor activities in Amsterdam.

But the Instagram reality versus actual reality gap is pretty massive here.

Keukenhof Gardens is genuinely spectacular. Millions of tulips arranged in patterns that would make your grandmother's quilt jealous.

But it's only open for eight weeks a year, it's packed with tour buses, and it's expensive. Still worth it if you're here during the right window, but manage your expectations.

The Bloemenmarkt (flower market) gets hyped to death, but honestly? It's mostly tourist junk masquerading as a flower market these days.

If you want to actually buy Dutch tulips like a local, hit up Noordermarkt or Albert Cuyp Market. That's where I go when I want flowers that won't die in two or three days.

Tulip Season

Tulip Season

Learn more in our tulip season Amsterdam guide.

Overrated Spots: Save Your Time and Money

Not everything in Amsterdam lives up to its reputation. After fifteen years here, I've got some opinions about the famous spots you can skip without missing out.

The Red Light Secrets museum is focused on giving visitors context instead of just gawking opportunities
Historic Red Light District architecture during daytime

Historic Red Light District architecture during daytime

Red Light District: More Selfie Sticks Than Sex Work

Look, I get the curiosity about the Red Light District. The history is genuinely fascinating. This area has been dealing with sex work for centuries, and there's something honest about making it visible instead of pretending it doesn't exist.

But here's what actually happens when you stop by: you'll mostly be shuffling through crowds of drunk tourists taking photos and dodging overpriced bars that serve watered-down drinks.

If you're genuinely interested in the history and culture, come during the day when you can actually see the beautiful architecture. Red Light Secrets museum provides actual context instead of just gawking.

Tourist Coffee Shops: Highway Robbery with a Side of Regret

The coffee shops clustered around Centraal Station are basically designed to separate tourists from their money as efficiently as possible. Terrible quality, inflated prices, and an atmosphere that screams "we don't give a damn about you."

The better coffee shops are tucked away in neighborhoods such as the Jordaan, where locals actually go. The same goes for those cheese shops near major attractions: pure tourist theater. Try Reypenaer Cheese Tasting or just hit the local markets for cheese that doesn't cost more than your hotel room.

Traditional Amsterdam brown café interior

Traditional Amsterdam brown café interior

I recommend you explore hidden gems Amsterdam for alternatives if these spots don't do it for you.

Hidden Gems: The Amsterdam Locals Actually Enjoy

I have a tip, but I reckon you already know: The best things to do in Amsterdam happen in places that don't make it onto most tourist radars. These are the spots where I go when I want to remember why I chose to stay here.

Beyond the Checklist

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Peaceful Karthuizerhof courtyard with historic buildings

Peaceful Karthuizerhof courtyard with historic buildings

Quiet Jordaan Courtyards: My Secret Escapes

When city life gets overwhelming, which happens more often than I'd like to admit, I disappear into the Jordaan courtyards. Karthuizerhof is open daily from 10 am to 8 pm, and stepping through that entrance feels like traveling back in time. Same with Hofje van Brienen, though they close earlier on weekends.

These aren't Instagram spots; they're actual functional spaces where people have lived for centuries. I've spent countless afternoons reading in these courtyards, especially during those long Dutch winters when you need to remember that beauty still exists.

Markets Where Locals Actually Shop

Ten Katemarkt runs Monday through Saturday, 9 am to 6 pm, and it's where I do most of my grocery shopping. No tourist prices, no fake "authentic Amsterdam experience". What you will see is Turkish and Moroccan vendors selling incredible produce alongside regulars who've been shopping here for decades.

Van der Pekmarkt in Noord feels like a village market that somehow survived being swallowed by the city. Wednesday, Friday, and Saturday mornings, 9 am to 6 pm. I love the chaos of it.

Kids running around while parents argue over vegetable prices, elderly residents catching up on gossip. It's messy and real and everything I love about this city.

View from NDSM ferry

View from NDSM ferry

Free Ferry to NDSM: My Favorite Commute

Amsterdam's free ferries are hands down one of the best ways to see the city from the water. The F4 ferry to NDSM takes about 14 minutes, and I've taken it hundreds of times without getting bored of the view. The F7 is quicker (just 7 minutes), but I prefer the longer route when I'm not in a hurry.

These ferries run on the same public transport system as everything else, so if you've got a day pass, you're golden. I use them as a moving meditation when the city stress gets to me.

Neighborhood Guide: Where to Wander

Jordaan: Beyond the Postcard Bull

Everyone talks about the Jordaan like it's some preserved theme park, but the reality is messier and more interesting.

Yeah, there are art galleries and brown cafés, but there are also normal people living normal lives in between the tourist attractions.

Noordermarkt on Saturday mornings is where you'll find me buying organic vegetables and listening to street musicians who actually live in the neighborhood.

The market has this energy that reminds me why I fell in love with Amsterdam in the first place. It's real, it's imperfect, and it's absolutely beautiful.

Different Amsterdam neighborhoods

Different Amsterdam neighborhoods

De Pijp: Amsterdam's Most Lively Neighborhood

I lived in De Pijp for three years, and it taught me more about Amsterdam than any guidebook ever could.

Albert Cuyp Market runs Monday through Saturday, and it's where locals from every corner of the world come to buy groceries, argue about prices, and create the kind of beautiful chaos that makes this city special.

With that said, obviously, tourists have picked up on the awesomeness of this spot, so be warned: you won't be the only visitor soaking in the fun atmosphere.

Still, the food scene here is incredible. Not just the Dutch stuff, but Indonesian, Turkish, Moroccan, and everything else that reflects who actually lives in Amsterdam these days. This is where you eat if you want to understand the city beyond the tourist narrative.

Modern creative spaces in Noord district

Modern creative spaces in Noord district

Oost and Noord: The Future of Amsterdam

Oost is where young families move when they can't afford the Jordaan anymore, and it's created this incredible creative energy. Noord used to be industrial wasteland, but now it's where artists and designers are building the future of the city.

Café 't Sluisje has been serving Dutch food since 1565, and somehow it's survived every wave of change Amsterdam has thrown at it. When I want to connect with the city's deep history while sitting in its most forward-thinking neighborhood, that's where I go.

Authentic Eats: What Actually Tastes Good

Food culture represents some of the best things to do in Amsterdam for understanding both Dutch traditions and the international influences that make this city what it is today.

Traditional Dutch Foods That Don't Suck

Look, I'm not going to pretend all our food is amazing, but there are some gems worth seeking out, like stroopwafels, but only when they're fresh and warm.

The packaged tourist versions are cardboard compared to what you'll get at the Albert Cuyp Market stand, where they press them fresh and add the syrup filling while it's still warm enough to melt.

I was skeptical about herring until my neighbors basically forced me to try it properly. The cart at Nieuwmarkt has been there since the 1980s, and they know what they're doing.

Real Dutch herring is cured, not cooked, and when it's done right, it's this clean, salty burst of flavor that somehow makes perfect sense with onions and pickles.

Bitterballen are everywhere, but most places serve frozen garbage. Café Hoppe on Spui has been doing them right since 1670, and after trying theirs, every other version tastes like an insult to the concept.

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Traditional Dutch stroopwafels

Traditional Dutch stroopwafels

International Flavors: Amsterdam's Real Identity

Here's what most guides won't tell you: Amsterdam's best food isn't Dutch. The Indonesian rijsttafel at Restaurant Blauw will ruin every other Indonesian meal for you. Their modern take on traditional dishes reflects the complicated history between the Netherlands and Indonesia, but more importantly, it tastes incredible.

For casual Indonesian food, I hit the places along Nieuwezijds Voorburgwal or in De Pijp. These aren't tourist attractions, they're restaurants serving Indonesian families who moved here decades ago and know what real Indonesian food should taste like.

Traditional rijsttafel spread at Restaurant Blauw

Traditional rijsttafel spread at Restaurant Blauw

Brown Cafés: Where Real Amsterdam Happens

Brown cafés are basically Amsterdam's living rooms, and they've saved my sanity more times than I can count.

Café 't Papeneiland on Prinsengracht dates back to 1642, and sitting there with a small beer on a quiet Tuesday afternoon feels like the most Amsterdam thing you can possibly do. It can get a little busy, but is absolutely worth a stop-by.

Wynand Fockink is almost hidden off Dam Square, where they've been serving jenever (Dutch gin) since 1724. The staff actually knows the history and will teach you how to drink it properly, none of this shots-with-lime nonsense. It's one of those places that makes you feel connected to centuries of Amsterdam residents who probably needed a drink just as badly as you do.

The beer glasses here are small (22cl instead of pints) because local drinking culture is about conversation, not getting wasted. It took me a while to appreciate this, but now I love the ritual of it.

Evening atmosphere in traditional brown café

Evening atmosphere in traditional brown café

Not sure exactly when to come here? Check timing recommendations in our best time to visit Amsterdam guide.

Offbeat Experiences: The Weird and Wonderful

The most memorable things to do in Amsterdam happen in places that make you go "wait, what?" These spots showcase the creative weirdness that makes this city special.

Micropia museum displays

Micropia museum displays

Museums That Actually Surprise You

Micropia, right next to the main zoo entrance, is devoted entirely to microorganisms, and it's way cooler than it sounds. They've got these incredible high-tech displays that make bacteria and viruses look like abstract art.

The Kattenkabinet (Cat Cabinet) is exactly what it sounds like: an entire museum dedicated to cat art housed in a 17th-century canal house. Works by Picasso, Rembrandt, and other masters feature cats. Plus, several actual cats wander around the galleries like they own the place, which, honestly, they probably do.

Quirky displays at the Cat Cabinet museum - Credit Jorge Royan

Quirky displays at the Cat Cabinet museum - Credit Jorge Royan

Cycling Beyond the Tourist Routes

Amsterdam's bike infrastructure extends way beyond Vondelpark, and some of my favorite memories involve cycling routes that most visitors never discover.

The path along the Amstel River takes you through countryside that feels like a different century, and it's only 30 minutes from Dam Square.

Rent from neighborhood bike shops instead of the tourist companies near the station: better prices, better bikes, and they won't try to sell you a helmet like you're planning to ride through a war zone.

The route to Ouderkerk aan de Amstel follows the river through working farms and traditional windmills. There's a café at the end with river terraces that's perfect for the return journey, assuming you haven't gotten too distracted by how green and peaceful everything is.

Scenic Amstel River cycling route with countryside

Scenic Amstel River cycling route with countryside

Underground Culture: Where Amsterdam Gets Weird

The underground scene exists in spaces that change constantly, which is part of the appeal. OT301 is housed in a former film academy building, and the experimental performances and art installations there remind you that Amsterdam is still a place where creative people can take risks.

Radion in Noord is this converted radio transmission building where electronic music and digital art collide in ways that shouldn't work but absolutely do. Most shows start after 10 pm, which is perfect if you've spent the day doing tourist things and want to remember what Amsterdam feels like after dark.

Underground art venue performance

Underground art venue performance

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Cultural Experiences That Matter

Amsterdam's cultural scene goes way deeper than the big museums, offering countless ways to understand Dutch creativity and how this city thinks about itself.

Classical Music in Perfect Acoustics

The Concertgebouw has some of the best acoustics in the world, and I'm not just saying that because I live here. The building opened in 1888, and they got the sound right in ways that modern concert halls still can't match.

The free Wednesday lunchtime concerts at 12:30 pm are one of Amsterdam's best-kept secrets. Royal Concertgebouw Orchestra musicians performing in intimate settings with perfect acoustics? For free? I've been to dozens of these concerts, and they never get old.

They program jazz, world music, and contemporary stuff alongside classical, which keeps things from feeling stuffy. These represent some of the best cultural experiences in Amsterdam, especially if you think classical music isn't your thing.

Gallery opening in Amsterdam's Spiegelstraat area

Gallery opening in Amsterdam's Spiegelstraat area

Contemporary Art Beyond the Obvious

The gallery scene around Spiegelstraat near the Rijksmuseum showcases what Dutch and international artists are doing right now. Galerie Fons Welters represents contemporary local artists in a beautiful 17th-century building, creating this conversation between old and new that Amsterdam does better than anywhere.

Annet Gelink Gallery in the Jordaan focuses on international contemporary art in a converted warehouse space. Their video installations and conceptual work can be challenging, but it's the kind of challenging that stays with you.

Evening Culture: How Amsterdam Really Lives

Brown cafés after sunset become something different, gathering places where locals decompress from the day and engage in actual conversation. Café de Reiger in the Jordaan attracts artists, writers, and people who've lived in the neighborhood for decades. The worn wooden furniture and dim lighting create an intimacy you can't manufacture.

De Twee Zwaantjes does weekend sing-alongs around the piano with traditional Dutch songs. I was skeptical until I experienced it. There's something about a room full of people singing together that transcends language barriers.

Music Venues That Give a Damn

Café Central near Leidseplein programs jazz, blues, and world music in a space where you're never more than fifteen feet from the performers. They've been operating since 1983, and many musicians who played there went on to international success, but they still book based on talent rather than fame.

Jazz Café Alto is where serious musicians and knowledgeable audiences create the kind of musical conversations that bigger venues can't accommodate. It's intimate in the best possible way. You feel like part of the performance rather than just observing it.

Jazz performance at intimate venue

Jazz performance at intimate venue

Explore more in our cultural things to do in Amsterdam guide.

Cycling along the Amstel River

Cycling along the Amstel River

Enjoying the Outdoors

Vondelpark gets all the attention, and it's genuinely great for free summer performances and weekend picnics. The open-air theater presents shows throughout July that range from excellent to bizarre, and both are worth experiencing.

My favorite outdoor activity is cycling the Amstel route to Ouderkerk, 15 kilometers through countryside that feels impossibly peaceful after city life. Several spots along the way are perfect for canal-side relaxation and remembering why the Dutch built their whole country around water.

Day Trips: Escaping the City Bubble

The Netherlands' train system makes day trips ridiculously easy, and sometimes you need to get out of Amsterdam to appreciate what makes it special.

Haarlem is 20 minutes away and offers everything Amsterdam has with half the crowds. The Frans Hals Museum and Saturday market provide authentic Dutch experiences where locals outnumber tourists. It's a great way to experience local charm without the Amsterdam intensity.

Zaanse Schans windmills

Zaanse Schans windmills

Utrecht, 30 minutes out, has these unique canal terraces and the 112-meter Dom Tower with panoramic views that make you understand how flat this country really is. Zaanse Schans, 45 minutes away, showcases working windmills and traditional crafts. It's touristy but educational about pre-industrial Netherlands life.

 Haarlem market square

Haarlem market square

Check our comprehensive Amsterdam experiences guide for more travel planning ideas.

Nightlife: Beyond the Obvious

Amsterdam's best nightlife doesn't happen in the places with street promoters and neon signs. It happens in neighborhood brown cafés where locals gather for conversations that last until closing time, and in small music venues like Café Central and Jazz Café Alto where the music matters more than the marketing.

Avoid clubs with guys on the street trying to hand you flyers; they're tourist traps designed to separate drunk people from their money as efficiently as possible.

Practical Stuff That Actually Helps

Bike rentals from neighborhood shops cost way less than tourist company rates and come with bikes that won't fall apart after three blocks. Public transportation uses OVpay contactless payment, which eliminates the need for separate transit cards.

Book popular museums ahead of time, especially the Anne Frank House, or you'll be disappointed. The city is compact enough that walking works for most central attractions, but cycling opens up neighborhoods that public transport doesn't serve efficiently.

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Frequently Asked Questions

Do I need to book the Anne Frank House ahead of time?

Absolutely, and exactly six weeks ahead. Tickets go live every Tuesday at 10 am CET and disappear fast. I've watched too many friends get shut out because they thought they could just show up. Set multiple alarms and have your payment info ready.

Is the Van Gogh Museum worth fighting the crowds?

Yes, but book early morning slots to minimize the chaos. The collection is comprehensive enough to justify the hassle, and the timed ticket system keeps things from getting completely overwhelming. Book ahead or risk disappointment.

What's the best canal cruise option?

Open boats that can navigate the smaller canals. The glass-topped tourist barges are fine for a basic overview, but you'll miss the intimate canal experience. Evening cruises showcasing illuminated buildings are particularly beautiful.

Which markets feel local instead of touristy?

Ten Katemarkt in Oud-West serves actual local communities: Turkish, Moroccan, and Dutch residents doing their weekly shopping. Van der Pekmarkt in Noord has a village atmosphere with local produce and second-hand goods. Both offer genuine experiences without tourist markup.

Are the free ferries actually free, and how do they work?

Yes, completely free. The F4 ferry to NDSM takes 14 minutes and offers excellent harbor views. The F7 takes 7 minutes. Both run frequently and use the same public transport card system as trams and buses.

How well does English work here?

About 90% of Amsterdam residents speak English fluently, and all major tourist information appears in English. Language barriers are rarely an issue for English-speaking visitors.

Airport to city center: how long really?

14-17 minutes by train with departures every 10-15 minutes during peak hours. Service runs all day with frequent departures. It's genuinely convenient.

Can I drink the tap water?

Yes, and it tastes better than most bottled water. Many cafés serve it free upon request, which saves money and reduces plastic waste.

Tipping culture: what's actually expected?

Tipping isn't mandatory. Locals often round up bills or leave 5-10% for exceptional service. Don't stress about it, service is included in prices.

Weather and timing: the truth

Amsterdam has unpredictable maritime climate with possible rain any day of the year. Spring offers pleasant weather and tulips but brings crowds. Summer provides long daylight but higher prices. Winter can be atmospheric with cozy café culture, despite short, gray days.

Getting around: what works best?

Bikes from neighborhood shops cost less and work better than tourist company rentals. Public transport uses simple contactless payment. Walking works great in the historic center, and cycling reaches areas that public transport serves inefficiently.

Can I visit the Jordaan courtyards?

Yes, but respectfully. Karthuizerhof opens daily 10 am-8 pm, Hofje van Brienen operates Mon-Fri 6 am-6 pm, Saturday 6 am-2 pm. These are working residential areas—keep quiet, no flash photography, and remember that people actually live there.

My Honest Take After Fifteen Years

The best things to do in Amsterdam reward curiosity over guidebook compliance. Yes, the Van Gogh Museum and Anne Frank House have earned their reputations through genuine quality, not marketing budgets.

But spend equal time in neighborhoods like De Pijp and Noord, where Amsterdam shows its working personality instead of its museum face.

Amsterdam's greatest strength isn't any single attraction but how seamlessly historic beauty integrates with contemporary life. This isn't a preserved theme park. It's a living city where people bike past 400-year-old buildings on their way to work, where traditional brown cafés exist alongside craft cocktail bars without anyone finding it weird.

The best experiences in Amsterdam that matter most aren't always Instagram-ready.

Sometimes amazing things happen in quiet Jordaan courtyards on a peaceful day or during random conversations with locals who genuinely want to share their city's stories.

Smart travelers discover that the most meaningful moments come from embracing Amsterdam's authentic character rather than chasing perfect photos. They know to enjoy the art and history of this great place as they stumble onto it.

Come with realistic expectations. Amsterdam is expensive, crowded, and often wet. (I like to think the public transportation system makes up for this!)

But it's also genuinely beautiful and culturally rich when you know where to look and what to skip. After fifteen years, I still discover new corners and fall in love with this impossible city all over again.

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